<abstract xmlns="http://www.w3.org/1999/xhtml">

This paper presents the findings of a study on digital maturity in higher education institutions in Bosnia and Herzegovina (BiH). Empirical research was conducted in 2020. Teachers from eight public higher education institutions in Bosnia and Herzegovina were included in the sample. The findings revealed that digital transformation has been ongoing in these institutions for some time, that some results have been achieved, but that digital maturity has not yet been attained. The findings also revealed barriers that must be overcome in order to accelerate digitalization and reap the anticipated benefits.
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Faculty of Economics, Business and Tourism

Toward Regional Development: Digital Transformation of Higher Education Institutions

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A relatively new scientific discipline that finds its primary source in psychology, better known as behavioural economics, is attracting the attention of many authors. It is increasingly applied for the purpose of better understanding consumers, especially in decision making, including personal feelings and limitations in a realistic way. This paper aims to present a model of application of behavioural economics in the sectors of the creative industry. The creative industry has great potential in the role of regional development, accordingly the application of behavioural economy in its sectors can have a positive impact on the further development of the economy of the Republic of Croatia. The paper proposes a model for applying mental accounting to increase the number of visitors in the arts and culture sector to increase the attendance at events of projects funded by EU projects and which must be free.
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Possibilities of Application of Behavioral Economy to the Art Sector of the Creative Industry

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Tourism and air transport are among the sectors most affected by the covid-19 crisis. The pandemic lasting almost two years has been reflected in short-term effects in both sectors, but there are also serious long-term consequences including the impact on quantitative and qualitative employment change. National authorities will have to set recovery plans in accordance with the relevant policies and in international cooperation with public and private entities. The aim of the paper is to identify a set of strategic and crises measures to recover the international tourism and international civil aviation transport in the context of the long-term human resource management and the optimisation of future quality and quantity of human resources in both mentioned sectors. These strategic recommendations are intended for application in national tourism and transport policies. The methodology of the paper is based on current statistical data and strategic documents at the national and international level represented by the international organisations (esp. UNWTO, WTTC, IATA, ICAO, ECAC). Attention is focused on crises management of the public sector entities in terms of the definition and implementation of reconstruction strategies, on private sector stakeholders, on the interconnection of the tourism and air transport sectors, as well as cooperation in the international environment. Methods and tools for the renewal of both sectors are based on a strategic approach of the public sector, support for the introduction of new business models in the private sector, change in the product and marketing mix, digitization, innovation and education.
</abstract>

College of International and Public Relations in Prague

Strategic Management and Crises Management as the Main Pillars of Recovery in the International Tourism and Civil Aviation Transport

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Introducing a balanced scorecard system may assist managers in identifying four dimensions and recognizing cross-functional interactions, which can ultimately lead to better problem solving, decision making, and business growth. Monitoring a company's key performance indicators (KPIs) can improve organizational performance and enhance shareholder value. A survey was prepared and distributed to 60 managers from Croatian businesses to investigate the relationship between business success as assessed by a balanced scorecard system. The questions were based on the balanced goal system, a four-dimensional model for measuring business performance that covers financial performance, knowledge, and employees, processes success, and market performance. It was used to assess managers' perceptions of foreign and domestic businesses. Furthermore, a two-step cluster analysis was conducted. The results indicated that the respondents who are dominantly oriented towards the international markets share identical perspectives on the importance of the company's performance as those in the predominantly domestic markets.
</abstract>

The Balanced Scorecard System: The Perspective of International Orientation

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Markov chains have a wide application in predicting the movement of various phenomena. The aim of this paper is to present the development and functionality of a software application for solving the problem of predicting consumer behavior using the Markov chain method. The software application is primarily intended for predicting the use of electronic services and forecasting the number of users. The work of the software application was tested on the example of an organization whose activity is the provision of electronic and financial services. The importance of predicting the use of services and forecasting the number of users is reflected in the assessment of the capacity of servers on which the services of the organization are located. The software application contains user instructions for easier use and interpretation of the obtained results.
</abstract>

Faculty of Organization and Informatics of the University of Zagreb

Development and demonstration of software application functionality for solving the problem of consumer behavior prediction

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The hotel industry undeniably holds strong market power. Its economic impact can affect the infrastructural, economic, and digital development of a particular region. In addition to numerous advantages, digital development has also posed certain challenges for the hotel industry, such as fierce competition and a struggle for market power, which in turn lead to constant searching for new beneficial solutions. Hotel websites need to be of good quality to have a positive impact on profitability. Quality websites are functional and useful, and innovation is a common factor observed when testing quality. The aim of this paper is to provide an overview of the innovation activity of Croatian hotel websites. Two methods were used for research purposes: the e-MICA framework and content analysis. Descriptive statistics and the significance of Chi-squared tests were used to analyse the results. Research findings suggest that Croatian hotels have adopted innovative features on their websites modestly: mostly, 5-star hotels, hotel chains, and foreign-owned hotels as well as hotels focused strategically on direct sales channels. The obtained results are important for future research which should analyse the issue in more depth. Furthermore, hoteliers could also benefit from these results, and use them to their advantage in order to revise and improve their existing strategies.
</abstract>

Innovation features in the hotel industry: Croatian hotel websites

AHEAD OF PRINT

Volume 4 (2023): Issue 2 (December 2023)

Volume 4 (2023): Issue 1 (December 2023)

Volume 3 (2022): Issue 2 (December 2022)

Volume 3 (2022): Issue 1 (June 2022)

Volume 2 (2021): Issue 2 (December 2021)

Volume 2 (2021): Issue 1 (June 2021)

Volume 1 (2020): Issue 1 (December 2020)

Croatian Regional Development Journal

 „Croatian Regional Development Journal” (CRDJ) is a multidisciplinary scientific journal. The journal aims at encouraging regional development through a multidisciplinary and innovative research approach in the area of sustainable development, ecology, construction, mechanical engineering, computer science, information and communication sciences　and economics. „CRDJ” has a special focus on theoretical and empirical research of new technology as a foundation of regional development. In addition to the multidisciplinary research, „CRDJ” publishes papers in the fields of technical, natural, social and human sciences. The journal publishes for decision makers in the private and public sector, scientists and experts. The journal combines advances and knowledge of different fields aiming to promote social and economic development. Special attention is paid to social, ecological, ethical and managerial aspects of regional development research. In this respect, the CRDJ journal fosters the exchange of ideas, experience and knowledge between regions, in particular in transition countries. Papers submitted for publication should be original, theoretical and practical papers.The journal also publishes case studies showing innovative solutions in practice and critical reviews of theory. Papers in both Croatian and English languages are published.The journal is published twice a year.   Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 