<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study demonstrates how to study fashion journalism from the point of view, that it is its own field of journalism, akin to other journalism beats such as politics, sports and health. There is scope here for comment on the co-evolution of fashion and journalism, leading to ‘fashion journalism’ developing as a distinct field of study in its own right. This research contributes more generally to the field of media and cultural studies, by developing the three-part producer/text/reader model, which is the standard ‘media studies’ analytical framework. The study of fashion media from a cultural studies perspective acknowledges that cultural studies has pioneered the formal study of both journalism and fashion, for instance in studies of women’s magazines; but it has not brought the two areas together sufficiently. What little work has been done, however, has allowed theorists to explore how magazines promote feminism and form culture, which acts as a step in concreting fashion’s importance theoretically. This thesis has contributed to cultural studies by showing the relationship between the corporate industry, of both fashion and media (producer), and the active audience (reader) can be rethought and brought up to date for the more interactive era of the 21<sup>st</sup> century.</p></abstract>

This study demonstrates how to study fashion journalism from the point of view, that it is its own field of journalism, akin to other journalism beats such as politics, sports and health. There is scope here for comment on the co-evolution of fashion and journalism, leading to ‘fashion journalism’ developing as a distinct field of study in its own right. This research contributes more generally to the field of media and cultural studies, by developing the three-part producer/text/reader model, which is the standard ‘media studies’ analytical framework. The study of fashion media from a cultural studies perspective acknowledges that cultural studies has pioneered the formal study of both journalism and fashion, for instance in studies of women’s magazines; but it has not brought the two areas together sufficiently. What little work has been done, however, has allowed theorists to explore how magazines promote feminism and form culture, which acts as a step in concreting fashion’s importance theoretically. This thesis has contributed to cultural studies by showing the relationship between the corporate industry, of both fashion and media (producer), and the active audience (reader) can be rethought and brought up to date for the more interactive era of the 21st century.

Fashion meets journalism: Mapping and evaluating Australian fashion media

Cultural Science Journal

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Fashion meets journalism: Mapping and evaluating Australian fashion media"}

This study demonstrates how to study fashion journalism from the point of view, that it is its own field of journalism, akin to other journalism beats such as...

Types	Magazine	Newspaper	Television	Internet
Number	141	40	4	5
Example	Curve	The Australian	The Closet Tales of Australian Fashion	Sassy Bella

Types	Australian	International	TOTAL
Number	190	186	376
Example	Vogue Australia	Vogue US

Publication	Circulation	Readership
Newspaper Magazines
Sunday Magazine	720068	2116000
Sunday Life	673650	1234000
Good Weekend	622541	1635000
U on Sunday	498673	1224000
STM The Sunday Times Magazine	354000	554000
Q Weekend	305215	890000
The Age Melbourne Magazine	195900	659000
Wish	101052	360000
Paradise	62210	178000
City News	49980	57000
Newspapers
The Age	659000	195900
Sydney Morning Herald	659000	738000
Sunday Herald	618000	1600000
Herald Sun	530000	INA
Weekend Australian	305000	847000
The Sunday Age	231000	689000
Courier Mail	227000	INA
The West Australian	203304	INA
Australian Financial Review	74733	255000
Sunday Tasmanian	57283	133000
Magazines
Australian Women's Weekly	486179	2228000
Bmag	425904	1101000
Women's Day	385016	1999000
New Idea	316527	1443000
Cosmopolitan	175455	694000
Cleo	160137	517000
Dolly	141026	428000
OK	140826	328000
Family Circle	120532	INA
Women's Health	93959	469000
Fashion Magazines
Emporium The Myer Magazine	248000	INA
Marie Claire	115500	497000
Madison	97632	252000
Shop Til You Drop	75017	200000
InStyle	60128	221000
Harper's Bazaar	53531	258000
Grazia	53511	173000
Vogue	51827	347000
Fashion Journal	40000	180000
Attitude	40000	160000

Types	Example	Number
Fashion	Harper’s Bazaar	29
Lifestyle	Frankie	21
Women’s	AWW	10
Men’s	Ralph	8
Teen	Dolly	9
Photography	Poster	2
Hair	Australian Hair and Beauty	3
Celebrity	Famous	6
Bridal	Bride To Be	53

Fashion meets journalism: Mapping and evaluating Australian fashion media

Publié en ligne: 04 juil. 2012

Pages: 47 - 61

DOI: https://doi.org/10.5334/csci.46

© 2012 Shannon Wylie, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

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