<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.</p></abstract>

Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.

Towards better understanding electronic music festivals motivation

Zagreb International Review of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Towards better understanding electronic music festivals motivation"}

Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the...

Towards better understanding electronic music festivals motivation

Publié en ligne: 12 déc. 2020

Pages: 141 - 154

DOI: https://doi.org/10.2478/zireb-2020-0018

Mots clés
event tourism, electronic music, electronic music festivals, motivation

© 2020 Danijela Ferjanić Hodak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Towards better understanding electronic music festivals motivation

Publié en ligne: 12 déc. 2020

Pages: 141 - 154

DOI: https://doi.org/10.2478/zireb-2020-0018

Mots clésevent tourism, electronic music, electronic music festivals, motivation

© 2020 Danijela Ferjanić Hodak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
event tourism, electronic music, electronic music festivals, motivation