Accès libre

Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

À propos de cet article

Citez

1. Allcott, H., Gentzkow, M., (2017), Social media and fake news in the 2016 election, Journal of Economic Perspectives, 31(2), 211–236. Search in Google Scholar

2. Bardia, Y.H., Abed, A., Majid, NZ, (2011), Investigate the Impact of Celebrity Endorsement on Brand Image, European Journal of Scientific Research, 58(1), 116-132. Search in Google Scholar

3. Blake, A.C., (2007), Media-generated Shortcuts: Do Newspaper Headlines Present Another Roadblock for Low-information Rationality? The Harvard International Journal of Press/Politics, 24–43.10.1177/1081180X07299795 Search in Google Scholar

4. Burkhardt, J.M., (2017), History of Fake News, Library Technology Reports, 53(8), 5–9. Search in Google Scholar

5. Busu, M., (2019), Applications of TQM processes to increase the management performance of enterprises in the Romanian renewable energy sector, Processes, 7(10), Article number 685, https://doi.org/10.3390/pr7100685.10.3390/pr7100685 Search in Google Scholar

6. Chao, P., Wuhrer, G., Werani, T., (2015), Celebrity and Foreign Brand Name as Moderators of Country-of-Origin Effects, International Journal of Advertising, 24(2), 173-192, https://doi.org/10.1080/02650487.2005.11072913.10.1080/02650487.2005.11072913 Search in Google Scholar

7. Charbonneau, J., Garland, R., (2005), Talent, Looks or Brains? New Zealand Advertising Practitioners Views on Celebrity and Athlete Endorsers, Marketing Bulletin. 16(3), 1-10. Search in Google Scholar

8. Di Domenico, G., Sit, J., Ishizaka, A., Nunan, D., (2021), Fake news, social media and marketing: A systematic review, Journal of Business Research, 124, 329–341.10.1016/j.jbusres.2020.11.037 Search in Google Scholar

9. Flynn, D.J., Nyhan, B., Reifler, J., (2017), The nature and origins of misperceptions: Understanding false and unsupported beliefs about politics, Political Psychology, 38, 127–150.10.1111/pops.12394 Search in Google Scholar

10. Friedman, H.H., Friedman, L., (1979), Endorser effectiveness by product type”, Journal of Advertising Research, 19(5), 63-71. Search in Google Scholar

11. Gottfried, J., Shearer, E., (2016), News use across social media platforms, retrieved from https://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/. Search in Google Scholar

12. Hassan, S.R., Jamil, R.A., (2014), Influence of celebrity endorsement on consumer purchase intention for existing products: A comparative study, Journal of Management Info, 4(1), 1-23. Search in Google Scholar

13. Ifantidou, E., (2009), Newspaper headlines and relevance: Ad hoc concepts in ad hoc contexts, Journal of Pragmatics, 41, 699–720.10.1016/j.pragma.2008.10.016 Search in Google Scholar

14. Joseph, W.B., (1982), The Credibility of Physically Attractive Communicators: A Review, Journal of Advertising, 11(3), 15-24. Search in Google Scholar

15. Jost, P.J., Pünder, J., Schulze-Lohoff, I., (2020), Fake news - Does perception matter more than the truth?, Journal of Behavioral and Experimental Economics, 85.10.1016/j.socec.2020.101513 Search in Google Scholar

16. Kahan, D.M., (2013), Ideology, motivated reasoning, and cognitive reflection, Judgment and Decision Making, 8, 407–424.10.2139/ssrn.2182588 Search in Google Scholar

17. Kahan, D.M., (2017), Misconceptions, misinformation, and the logic of identity-protective cognition, Cultural Cognition Project Working Paper Series No. 164, Yale Law School, Public Law Research Paper No. 605, Yale Law & Economics Research Paper No. 575. Search in Google Scholar

18. Kahle, L.R., Homer, P., (1985), Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective, Journal of Consumer Research, 11(4), 954-961. Search in Google Scholar

19. Neagu, O., Dumiter, F., Braica, A., Jimon, S.A., David, G., (2019), The Correlation Between Human Capital and Gross Added Value in the Bioeconomy Sectors at the European Union (EU) Country Level, Studia Universitatis “Vasile Goldiș” Arad, Economic Series, 29(1), 1-20, https://doi.org/10.2478/sues-2019-000110.2478/sues-2019-0001 Search in Google Scholar

20. Lazar, L., (2020), Gender Influence on the Perception of Celebrity Endorsement, Studia Universitatis “Vasile Goldis”, Economic Series, 30(2), 13-23, https://doi.org/10.2478/sues-2020-000910.2478/sues-2020-0009 Search in Google Scholar

21. Lim, X.J., Radzol, A.R., Cheah, J.-H., Wong, M.W., (2017), The impact of social media influencers on purchase intention and the mediation effect of customer attitude, Asian Journal of Business Research, 7(2), 19-36, https://doi.org/10.14707/ajbr.170035.10.14707/ajbr.170035 Search in Google Scholar

22. Lomboan, S., (2013, June), The impact of celebrity endorsement on brand image, Journal EMBA, 1(3), 788-795 Search in Google Scholar

23. McCracken, G., (1986), Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods, Journal of Consumer Research, 13 (June), 71-84.10.1086/209048 Search in Google Scholar

24. Pelau, C., Pop, M-I, Ene, I, Lazar, L., (2021), Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter, Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1231-1247, https://doi.org/10.3390/jtaer16050069.10.3390/jtaer16050069 Search in Google Scholar

25. Pennycook, G., Rand, D.G., (2021), The Psychology of Fake News, Trends in Cognitive Sciences, 25, 388-402.10.1016/j.tics.2021.02.007 Search in Google Scholar

26. Pickard, V., (2017), Media failures in the age of Trump, The Political Economy of Communication, 4 (2), 118–122. Search in Google Scholar

27. Pop, M.I., (2020), Scoring Model for the Detection of Fake News, Studia Universitatis “Vasile Goldis”, Economic Series 30(1), 91-102, https://doi.org/10.2478/sues-2020-000610.2478/sues-2020-0006 Search in Google Scholar

28. Pop, N.Al., Iorga, A.M., Pelau, C., (2013), Using Neuro-Marketing Studies to explore Emotional Intelligence, Proceedings of the 14th European Conference on Knowledge Management, Kaunas, Lithuania, pp. 1-8. Search in Google Scholar

29. Praet, C.L.C., (2001), Japanese Advertising, the World‘s Number One Celebrity Showcase?, A Crosscultural Comparison of the Frequency of Celebrity Appearances in TV Advertising, The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising, 6-13. Search in Google Scholar

30. Roșca, M.I., (2017), Metode de cercetări de marketing utilizate în publicitate, ASE Publishing House, Bucharest. Search in Google Scholar

31. Saquete, E., Toms, D., Moreda, P., Martínez-Barco, P., Palomar, M., (2020), Fighting post-truth using natural language processing: a review and open challenges, Expert Systems Application, 141, https://doi.org/10.1016/j.eswa.2019.112943.10.1016/j.eswa.2019.112943 Search in Google Scholar

32. Schlecht, C., (2003), Celebrities‘ Impact on Branding, Center on Global Brand Leadership, Colombia Business School: New York. Search in Google Scholar

33. Shane, S., (2017), From headline to photograph, a fake news masterpiece, New York Times, Retrieved from https://www.nytimes.com/2017/01/18/us/fake-news-hillaryclinton-cameron-harris.html. Search in Google Scholar

34. Shearer, E., Matsa, K.E., (2018), News use across social media platforms 2018, Pew Research Center, Journalism and Media, retrieved from https://www.journalism.org/2018/09/10/news-use-across-social-media-platforms-2018. Search in Google Scholar

35. Sunil, S., (2006), Headline Writing, Sage Publications, London. Search in Google Scholar

36. Tandoc, E.C., Jr, Ling, R., Westlund, O., Duffy, A., Goh, D., Zheng Wei, L., (2018), Audiences‘ acts of authentication in the age of fake news: A conceptual framework, New Media & Society, 20(8), 2745–2763. Search in Google Scholar

37. Tantau, A., Pelau, C., Pop, M., (2018), Fake news in the energy industry, Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Heidelberg, Germany, 2018, pp. 204-210. Search in Google Scholar

38. The Guardian, (2021), Twitter says Trump ban is permanent – even if he runs for office again, Retrieved from: https://www.theguardian.com/us-news/2021/feb/10/trump-twitter-ban-permament-social-media, Accessed 18 April 2021. Search in Google Scholar

39. Van Bavel, J.J., Pereira, A., (2018), The partisan brain: an Identity based model of political belief, Trends in Cognition Science, 22, 213–224, https://doi.org/10.1016/j.tics.2018.01.004.10.1016/j.tics.2018.01.004 Search in Google Scholar

40. Van der Waldt, D., Van Loggerenberg, M., Wehmeyer, L., (2009), Celebrity Endorsements Versus Created Spokepersons in Advertising: A Survey among Students, SAJEMS, 12(1), 110-114. Search in Google Scholar

41. Worldometers, (2021), COVID-19 Coronavirus Pandemic, Retrieved from https://www.worldometers.info/coronavirus/, Accessed 21 April 2021. Search in Google Scholar

42. Zannettou, S., Sirivianos, M., Blackburn, J., Kourtellis, N., (2018), The Web of False Information: Rumors, Fake News, Hoaxes, Clickbait and Various Other Shenanigans, Journal of Data and Information Quality, 1–26.10.1145/3309699 Search in Google Scholar

43. Zhang, C., Clough, P.D., (2020), Investigating clickbait in Chinese social media: A study of WeChat, Online Social Networks and Media 19.10.1016/j.osnem.2020.100095 Search in Google Scholar