Digital Influencers: Catalysts for Customer Engagement and Purchase Intention
, Syed Waqar Haider
GC Women University Sialkot American University of IraqBaghdad,
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, , Susana C. Silva
Universidade Catoìlica Portuguesa&CEGE, University of Saint Joseph
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et 05 nov. 2024
À propos de cet article
Publié en ligne: 05 nov. 2024
Pages: 40 - 61
DOI: https://doi.org/10.2478/subboec-2024-0009
Mots clés
© 2024 Ghamama Hani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Hani, Ghamama
GC Women University Sialkot
Haider, Syed Waqar
GC Women University Sialkot American University of IraqBaghdad
Raza, Aamir
GC Women University Sialkot
Silva, Susana C.
Universidade Catoìlica Portuguesa&CEGE, University of Saint Joseph
Dias, Joana Carmo
COMEGI Universidade LusiìadaPortugal