Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions
, , , et
27 sept. 2021
À propos de cet article
Publié en ligne: 27 sept. 2021
Pages: 53 - 73
DOI: https://doi.org/10.2478/sbe-2021-0024
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© 2021 Forrest Jeffrey Yi-Lin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Forrest, Jeffrey Yi-Lin
Department of Accounting Economics Finance, Slippery Rock University
Novikov, Dmitry A.
Trapeznikov Institute of Control Sciences, Russian Academy of SciencesMoscow
Larson, Stephen
Department of Healthcare Administration and Information Systems, Slippery Rock University
Wang, Fen
Department of Information Technology & Administrative Management, Central Washington University
Yang, Jing
School of Economics and Business, State University of New York at Oneonta