<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this paper establishes a game-theoretic theorem regarding the dynamics of market competition and potential market entry. On top of this result and by employing logical rigor and analytical reasoning, eight generally true facts are developed without suffering from the constraints of data- and anecdote- based approaches, as widely used in the literature. In particular, these established results reveal how a newly adopted CVP is associated with the three essential processes underlying a company’s operation, how it will be pivotal for the company to attain competitive advantages, how the value added by adopted CVPs can be determined, etc. At the end, recommendations for decision-making managers and entrepreneurs and potential questions for future research are provided.</p>
</abstract>

To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this paper establishes a game-theoretic theorem regarding the dynamics of market competition and potential market entry. On top of this result and by employing logical rigor and analytical reasoning, eight generally true facts are developed without suffering from the constraints of data- and anecdote- based approaches, as widely used in the literature. In particular, these established results reveal how a newly adopted CVP is associated with the three essential processes underlying a company’s operation, how it will be pivotal for the company to attain competitive advantages, how the value added by adopted CVPs can be determined, etc. At the end, recommendations for decision-making managers and entrepreneurs and potential questions for future research are provided.

Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions

Department of Accounting Economics Finance

Department of Healthcare Administration and Information Systems

Department of Information Technology & Administrative Management

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by...

Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions

Publié en ligne: 27 sept. 2021

Pages: 53 - 73

DOI: https://doi.org/10.2478/sbe-2021-0024

Mots clés
cash flow, market invitation, mission, operating process, value added

© 2021 Forrest Jeffrey Yi-Lin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions

Publié en ligne: 27 sept. 2021

Pages: 53 - 73

DOI: https://doi.org/10.2478/sbe-2021-0024

Mots cléscash flow, market invitation, mission, operating process, value added

© 2021 Forrest Jeffrey Yi-Lin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
cash flow, market invitation, mission, operating process, value added