<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.</p>
</abstract>

As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.

Interplays Between Corporate Reputation And Media – A Bibliometric Analysis

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Interplays Between Corporate Reputation And Media \u2013 A Bibliometric Analysis"}

As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although...

Interplays Between Corporate Reputation And Media – A Bibliometric Analysis

Publié en ligne: 26 janv. 2021

Pages: 45 - 60

DOI: https://doi.org/10.2478/sbe-2020-0044

Mots clés
corporate/firm reputation, media, bibliometric analysis, WoS Core Collection, VOSviewer

© 2020 Lunguleac-Bardasuc Leila et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Interplays Between Corporate Reputation And Media – A Bibliometric Analysis

Publié en ligne: 26 janv. 2021

Pages: 45 - 60

DOI: https://doi.org/10.2478/sbe-2020-0044

Mots cléscorporate/firm reputation, media, bibliometric analysis, WoS Core Collection, VOSviewer

© 2020 Lunguleac-Bardasuc Leila et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
corporate/firm reputation, media, bibliometric analysis, WoS Core Collection, VOSviewer