<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object‘s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies‘ in retail based on the calculation of the retail and entertainment center‘s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities.</p>
</abstract>

The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object‘s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies‘ in retail based on the calculation of the retail and entertainment center‘s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities.

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Peter the Great St. Petersburg Polytechnic University

Belarusian State Technological University

Real Estate Management and Valuation

This work is licensed under the Creative Commons Attribution 4.0 International License.

The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected...

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Publié en ligne: 18 juin 2022

Pages: 47 - 60

DOI: https://doi.org/10.2478/remav-2022-0013

Mots clés
real property, digital technologies, “smart”approach to management, capitalization

© 2022 Svetlana Pupentsova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Publié en ligne: 18 juin 2022

Pages: 47 - 60

DOI: https://doi.org/10.2478/remav-2022-0013

Mots clésreal property, digital technologies, “smart”approach to management, capitalization

© 2022 Svetlana Pupentsova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Mots clés
real property, digital technologies, “smart”approach to management, capitalization