<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Currently, one of the most concise expressions of the phenomenon of economic globalization is the extent of the organization of production on a global or regional basis and the integration on new criteria, of a functional nature, of the activities within it. A decisive role in the organization of production processes abroad is played by multinational companies, which, in order to achieve their objectives, most “export” not only know-how, but also management methods and techniques, applicable in the countries of origin. In this article, the authors aim to identify and highlight the main arguments that support the glocalization as an objective necessity and, at the same time, a viable solution to achieving a successful management of the multinational companies, to ensure a win-win relationship between them and the communities and the local markets in which they operate, in the context of economic globalization.</p>
</abstract>

Currently, one of the most concise expressions of the phenomenon of economic globalization is the extent of the organization of production on a global or regional basis and the integration on new criteria, of a functional nature, of the activities within it. A decisive role in the organization of production processes abroad is played by multinational companies, which, in order to achieve their objectives, most “export” not only know-how, but also management methods and techniques, applicable in the countries of origin. In this article, the authors aim to identify and highlight the main arguments that support the glocalization as an objective necessity and, at the same time, a viable solution to achieving a successful management of the multinational companies, to ensure a win-win relationship between them and the communities and the local markets in which they operate, in the context of economic globalization.

Glocalization – An Objective Condition for a Successful Management of the Multinational Companies in the Context of the Economic Globalization

Land Forces Academy Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Currently, one of the most concise expressions of the phenomenon of economic globalization is the extent of the organization of production on a global or...

Glocalization – An Objective Condition for a Successful Management of the Multinational Companies in the Context of the Economic Globalization

Publié en ligne: 27 sept. 2021

Pages: 233 - 242

DOI: https://doi.org/10.2478/raft-2021-0030

Mots clés
globalization, economic globalization, economic glocalization multinational companies, management

© 2021 Leontin Stanciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Glocalization – An Objective Condition for a Successful Management of the Multinational Companies in the Context of the Economic Globalization

Publié en ligne: 27 sept. 2021

Pages: 233 - 242

DOI: https://doi.org/10.2478/raft-2021-0030

Mots clésglobalization, economic globalization, economic glocalization multinational companies, management

© 2021 Leontin Stanciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
globalization, economic globalization, economic glocalization multinational companies, management