Webcare across public and private social networking sites: How stakeholders and the Netherlands Red Cross adapt their messages to channel affordances and constraints

Publié en ligne: 21 oct. 2022

Pages: 375 - 398

DOI: https://doi.org/10.2478/plc-2022-18

Mots clés

webcare, social networking sites, channel affordances, the Netherlands Red Cross, uses and gratifications theory, communication style

© 2022 Christine Cornelia Liebrecht et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.