AI-Driven Marketing in Agrifood: How Smart Technologies Shape Consumer Choices and Retail Strategies. A Critical Analysis of the Literature

Publié en ligne: 24 juil. 2025

Pages: 3910 - 3922

DOI: https://doi.org/10.2478/picbe-2025-0299

Mots clés

agri-food marketing, artificial intelligence, consumer behavior, machine learning, retailers and customers

© 2025 Ana-Maria Badea et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.