State Owned Companies in the European Gaming Market: Comparative Perspectives

This paper looks at different case studies of European lotteries operating games of chance for the public benefit. It takes the case studies of four national lotteries as most similar systems design comparative methodology to investigate the extent to which market structure and managerial strategy play a role in the profitability of the companies. The empirical data collected through process tracing, public statements and public records shows that while being bound to interact with each other, the market context does not dictate managerial strategies, and innovations in the latter offer very diverging results in terms of the bottom line of the different European lotteries operating games of chance. This paper contributes thus to the existing literature on market conditions for companies operating games of chance (e.g. Huttenen 2020, Grote & Matheson 2023, Clotfelter & Cook 1991) by developing a much-needed link to the academic literature on corporate governance in state-owned enterprises (e.g. Cao & Vittas 2017, Szarzec & Nowara 2017, Megginson & Netter 2019).