Entrepreneurial Culture and Continuous Improvement to Handle Environmental Turbulence

The purpose of this study is to understand how organizations behave when faced with turbulent external environments characterized by rapid change, uncertainty, and unpredictability. We look at different dimensions of environmental turbulence, for example, regulatory forces, economic changes, and political changes that directly shape organizational strategies. Literature suggests that while dealing with market dynamics companies must go beyond traditional paradigms to embrace a proactive approach toward change thus making decisions that shape new potential opportunities and being always ready to act and react swiftly according to market changes. Entrepreneurial firms can indeed lead to innovative interventions, driving market developments. The research utilizes a single case study approach that is somewhat revealing to explore the strategic responses of a firm in a resource-based industry facing globalization pressures. There are two broad streams identified: Continuous Improvement and Entrepreneurial Culture. Corporate strategy regarding market dynamics impact and internationalization efforts falls under the category of continuous improvement approaches which emphasize coping with external contingencies. The second macroaggregate on Entrepreneurial Culture deals with stakeholder orientation, organizational agility, and the influence of entrepreneurial ideas and values in corporate responses to disruption. The firm is actively involved in shaping its own future by taking a change-focused approach that involves both forwardthinking management decisions but also an entrepreneurial mindset. This study will contribute to the literature on firm’s organizational learning, focusing on how to strategize in turbulent environments. Furthermore, the study will provide a holistic view of different resources and components of a change that are extensively analysed independently in the literature. Thus, looking at how they are combined for company success.