Process Optimization Models Using Artificial Intelligence and Digital Transformation of The Insurance Industry

In recent years, there have been fundamental changes worldwide in the field of the business models, in the way these create value and compete, and in the field of services supplied to customers, which have been driven by the way technology is used to interact with them all. All these changes must be supported by the appropriate strategy, a scalable infrastructure and modern technology capable of delivering: target achievement, resilience, scalability, security, information privacy and technological innovation. The insurance industry pioneer’s adaptability to new technologies, considering its clear benefits in terms of improving customer service, mitigating risk and last but not least, increasing the profitability of the business itself. This study aims to analyze how the company which manages the mandatory home insurance system in Romania, Romanian Insurance Pool Against Natural Disaster – PAID S.A has been integrated in this process of digital transformation and to present the circumstances in which the solutions were developed and implemented as well as the effects generated by them.