Forced digitization due to the global pandemic

COVID-19 has produced dramatic consequences on the world economy, industry, and citizens. But digitization is also aiding many businesses to adapt and surmount the current situation caused by the pandemic. The increase in the utilization of technology in the everyday lives of people and businesses to cope with this exceptional state is a testimony of the digital acceleration process. This study examines the impact of the digital revolution processes in three areas: labor and social interactions, marketing and sales, and technology. The effect of digitalization is anticipated to be transversal to each domain and will inspire the emergence of new digital services and products centered on flexibility. Furthermore, new methods of working will encourage the demand for new talent irrespective of people’s geographical position. Furthermore, cybersecurity and privacy will grow to be two key components that will support the integrated growth of artificial intelligence, robotics, big data, and the Internet of Things technology.