<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The age in which we live is increasingly characterized by the ability of people to communicate without restrictions, to send information without restrictions and to have access to complex information, which can be accessed very quickly. The information economy will penetrate and change almost every aspect of our lives. Thus, there are many examples of companies that no longer need to occupy physical space to carry out their activity. They can be virtual and can work anywhere in the world. In this context we also refer to the transition from classic commerce to online commerce.</p>
<p>In this paper we analyze the behavior of Romanian consumers regarding the purchase of online or offline sales spaces and complete this analysis with a quantitative marketing research on “Opinions and attitudes of Romanians on the purchase of food products from online sales outlets and offline.”</p>
</abstract>

The age in which we live is increasingly characterized by the ability of people to communicate without restrictions, to send information without restrictions and to have access to complex information, which can be accessed very quickly. The information economy will penetrate and change almost every aspect of our lives. Thus, there are many examples of companies that no longer need to occupy physical space to carry out their activity. They can be virtual and can work anywhere in the world. In this context we also refer to the transition from classic commerce to online commerce.
In this paper we analyze the behavior of Romanian consumers regarding the purchase of online or offline sales spaces and complete this analysis with a quantitative marketing research on “Opinions and attitudes of Romanians on the purchase of food products from online sales outlets and offline.”

Buying behaviors in food retail – Offline versus online

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Buying behaviors in food retail \u2013 Offline versus online"}

The age in which we live is increasingly characterized by the ability of people to communicate without restrictions, to send information without restrictions...

Buying behaviors in food retail – Offline versus online

Publié en ligne: 31 déc. 2021

Pages: 611 - 619

DOI: https://doi.org/10.2478/picbe-2021-0057

Mots clés
retail, online, information economy, online marketing, online commerce, offline commerce

© 2021 Marius Bălăşescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Buying behaviors in food retail – Offline versus online

Publié en ligne: 31 déc. 2021

Pages: 611 - 619

DOI: https://doi.org/10.2478/picbe-2021-0057

Mots clésretail, online, information economy, online marketing, online commerce, offline commerce

© 2021 Marius Bălăşescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Mots clés
retail, online, information economy, online marketing, online commerce, offline commerce