The impact of Tesla’s bitcoin investment and its plans to accept it as payment method on the evolution of bitcoin

For the past years, cryptocurrencies have been a hot and controversial topic that has captured the attention of the whole tech world. Even if right now the portfolio of digital assets is considerable in size, the first cryptocurrency, Bitcoin, exploited its pioneer advantage and managed to remain at the center of attention both for the media and investors.

During 2020, one of the most chaotic years, Bitcoin boomed in November 2020 almost doubling since the end of 2019. This boom is the result of a combination of factors, such as the fear of missing out translated into a chain reaction of public and private companies to consider Bitcoin a safe reserve asset, a hedging method against inflation, which represents a substitute for traditional hedging instruments, the infrastructure developed around it over the years, and lastly the hype created by influential figures through news and social media platforms. There have been many public figures that exhibited interest in cryptocurrencies through platforms such as Twitter, for instance Elon Musk, Bill Gates, Kanye West, Hugh Laurie, Mike Tyson and Gwyneth Paltrow are just some in a long list of celebrities that backed Bitcoin.

This paper aims to analyze the impact that twitter posts have upon the evolution of Bitcoin, coupled with Tesla’s investment and recent statement of introducing Bitcoin as a method of payment in the near future. Our research tries to determine if the news and social media posts, such as tweets have an influence upon Bitcoin’s volatility and fluctuations.