Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising

Publié en ligne: 29 nov. 2019

Pages: 1079 - 1086

DOI: https://doi.org/10.2478/picbe-2019-0094

Mots clés

celebrity endorsement, consumer, advertising, attention, eye-tracking, neuroscience

© 2019 Puiu Nistoreanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.