Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases

Publié en ligne: 06 juin 2014

Pages: 51 - 64

DOI: https://doi.org/10.2478/pcssr-2014-0005

Mots clés

sport, sponsorship, partnerships, economic recession

© by Elena Radicchi

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.