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<p>Drawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16–34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.</p>
</abstract>

Drawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16–34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.

Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Drawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how...

Pseudonym	Gender	Age	Occupation	Living situation	Self-reported frequency of watching British content	Self-reported interest in British culture (0–100)
Chitra	F	21	Gap year	With parents	3–5 times a week	74
Lina	F	24	Student (Media Studies)	Flat share	Several times a month	33
Petra	F	32	Self-employed editor	With partner and 2 children	Several times a month	83
Mads	M	25	Student (Language & Media)	With partner	Several times a month	100
Tomas	M	27	Student (History)	Flat share	1–2 times a week	68
Jens	M	30	Executive assistant in public relations company	With partner	1–2 times a week	76

Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

Publié en ligne: 23 févr. 2023

Pages: 85 - 105

DOI: https://doi.org/10.2478/nor-2023-0005

Mots clés
British screen content, young Danish audiences, streaming, cultural and linguistic proximity, geo-linguistic regions

© 2023 Cathrin Bengesser et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Digital diary and interview participants

Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

Publié en ligne: 23 févr. 2023

Pages: 85 - 105

DOI: https://doi.org/10.2478/nor-2023-0005

Mots clésBritish screen content, young Danish audiences, streaming, cultural and linguistic proximity, geo-linguistic regions

© 2023 Cathrin Bengesser et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Digital diary and interview participants

Mots clés
British screen content, young Danish audiences, streaming, cultural and linguistic proximity, geo-linguistic regions