Volunteers | Non-monetary exchange or subsidised services | Rewarding delivery services, free use of office space, using freelance photographers for free to have their work linked and social media presences promoted, employment support in the form of salary or personal subsidies in exchange for opportunities for people to return to work |
Memberships and donations | Payment for additional services, financial pledges of support, monetary donations from a wide community base around a specific project or commission | Cooperative business structure, readers club, donations |
Community events | Ticket sales, entry fee, sponsorship, spin-out services or by reaching new audiences | Pop-up workshops, party events, conferences |
Other businesses or government bodies | Revenues or cost-saving benefits, non-monetary exchange of time and skills, licence revenue model | Project collaborations, exchange of content ideas and expertise building with media know-how, acting as a front end to high-street retailers, website collaborations with local civic or tourism organisations, non-journalism projects with civic value |
Other publishers | Distribution deals, syndication, resource sharing | Exposure through parent, sister or incumbent local print publications, editorial partnerships, content sharing, data sharing, shared sales management, non-exclusive court reporting deals with public service broadcaster, advertising partnerships with regional publishers |
Advertisers | Advertising deals, advertorial, native advertising, sponsored articles, an event feature, home page takeovers, classified or listings | Discounts for repeat advertising business, incentives for long-term advertising contracts, advertorial talk show of local businesses, sponsored podcasts, classified and directory models, offering commissions to people in other organisations from lead generation |
Sales and marketing | Commission-based sales, profit share on revenue generated from advertising and sales, subcontracted sales, sales networks | Part-time sales also doing their own client network, commissionbased advertising salesperson, paid sales staff within the team, subcontracting to independent commercial agents, pooled resources to appoint a joint sales and marketing person with other hyperlocal services, pooled advertising inventory |