Influencer autonomy: Navigating authenticity, agencies, and algorithms
VILDE SCHANKE SUNDET
Department of Journalism and Media Studies, Oslo Metropolitan University (OsloMet)Norway
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, et MADS MØLLER TOMMERUP ANDERSEN
Department of Communication, University of CopenhagenDenmark
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19 mai 2025
À propos de cet article
Publié en ligne: 19 mai 2025
Pages: 18 - 36
DOI: https://doi.org/10.2478/njms-2025-0002
Mots clés
© 2025 VILDE SCHANKE SUNDET et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Overview of informants
| Ref. | Name and title | Year interviewed | |
|---|---|---|---|
| Influencers | KKK | Kristoffer Kaayne Kaalsaas aka Kaayne, cooking/humour | 2023 |
| MSTAZ | Minn Saung Thit Aung Zaw aka Veganergutta, cooking | 2023 | |
| GFR | Gard Flydal Rorgemoen aka Veganergutta, cooking | 2023 | |
| EIA | Ellen Irene Aabol aka ellenaabol, cooking/lifestyle | 2023 | |
| TBB | Tobias Brendal Busæt aka Tobias Becs, sport | 2023 | |
| GAGA | Gisle A. G. Agledahl, lifestyle | 2023 | |
| VSL | Veronica Skogstad Langø, gaming | 2023 | |
| ZJ | Zack Jacobsen, humour | 2021 | |
| AM | Annika Momrak, humour | 2021 | |
| Agencies and management | MB | Marianne Brevik, CEO and Casting Director of Wirkola Casting | 2022 |
| BB | Birgitte Bruusgaard, Partner and Managing Director of Brandpeople | 2022 | |
| CSE | Cecilie Sørum Eriksrud, CEO of Max Social | 2022 | |
| SJ | Stian Johansen, Head of Agency of Kontent | 2022 | |
| AAJ | Annette Aas Johansen, Agency Leader of Egmont People | 2022 | |
| LK | Line Konglevoll, CEO of PLAN-B | 2002 | |
| ML | Mats Lyngstad, Founder and CEO of Inzpire.me | 2022 | |
| CS | Christine Sand, CEO and Head of Casting of Raggamuffin | 2022 | |
| KS | Karoline Smådal, Head of Talent og Simpl | 2023 | |
| Legacy media | IØO | Ingjerd Østrem Omland, Editor-in-chief of NRK P3 TV and Event | 2022 |
| NS | Natasha Sayer, Project Leader at NRK Entertainment | 2022 | |
| LP | Liza Priestley, Head of NRK’s work with profiles | 2023 | |
| AS | Alice Sommer, Head of Drama at TV 2 Programme | 2022 | |
| SMLN | Sandra Mei Ling Noer, Chief Advisor Social Media at TV 2 | 2023 | |
| KRA | Kristoffer Reinsfelt Arnesen, Head of Talents at TV 2 | 2023 | |
| HSM | Halvor Søren Marstrander, Head of Talents at TV 2 | 2023 | |
| MJ | Martin Jøndahl, Head of Programme of VGTV | 2022 | |
| SP | Siri Pallesen, Head of Podcast of VGTV | 2022 | |
| TF | Tobias Fossheim, CEO of Krillbite | 2023 |