Expressions of a backlash: Challenging the story of success in Norwegian cinema of the 1980s and 1990s
Publié en ligne: 02 sept. 2024
Pages: 136 - 156
DOI: https://doi.org/10.2478/njms-2024-0007
Mots clés
© 2024 Maria Fosheim Lund et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This article builds on the premise that the past must be recognised to intervene in the present. Following this journal issue’s call for papers, which explores questions at the intersection of media and gender in the Nordic countries within a current situation of a “considerable anti-feminist pushback and a general backlash against gender equality discourse”, we make the case for what has been suggested but never systematically or explicitly explored in Norwegian film history: Developments and experiences in the Norwegian film culture in the 1980s can (or even should) be interpreted as expressions and articulations of a backlash against feminism and women’s authorship in film.
Journalist and author Susan Faludi articulated the idea of a widespread backlash in her book,
Faludi’s book was translated into Norwegian in 1993. The same year, the Council for Gender Equality and the Secretariat for Gender Research in Norway hosted a conference in Oslo called “Backlash in Norway? Women in the 1990s”. The conference aimed to “bring forth a nuanced image of status and development when it comes to women’s position in Norway” (Eeg-Henriksen et al., 1994: 3), and it brought together researchers and journalists to shed light on women’s position in various parts of society, from medicine, political representation, and the pay gap, to the image of women in commercials. No definitive answer to whether a backlash had indeed taken place in Norway was given, however.
Still, the conception of a backlash, understood in a broad sense as anti-feminist sentiments that arrive after a period of progress in terms of gender equality, does resonate with certain developments concerning the position of women directors in Norwegian cinema of the 1980s. This is a decade known to have introduced an aesthetic reorientation towards the dramaturgy of classical Hollywood cinema, known as “the helicopter period”, but also a marginalisation of the personal and social-modernist cinema. A loss of position for women directors in Norwegian cinema during the 1980s has been noted in several publications (Iversen, 2011a: 231; Lian, 2015: 24–25; Servoll, 2014; Iversen & Solum, 2010: 46). There is, however, still a need to systematically describe and explore this phenomenon, and its consequences for female directors, feminist filmmaking, and the on-screen representation of women. While research has established that feminist film culture was pervasive in Norway the 1970s (for a discussion on feminist filmmaking in Norway in the 1970s, see Holtar, 2022), the question of what happened after remains underexplored.
In this article, we seek to remedy this situation by providing examples of such explorations. Inspired by Faludi’s historical description of the backlash against women in the 1980s, we revisit this period of Norwegian cinema and ask the following: How can we understand the loss of position of film feminism and women directors in the 1980s? How might these experiences have affected women directors in the 1990s? What kind of female characters do we find in Norwegian films in these decades? What do the numbers say?
We begin with the film historical backdrop of the cultural and aesthetic shift in Norwegian film production in the mid-1980s, where we draw attention to anti-feminist and anti-women tendencies in film criticism. We then explore possible consequences of these tendencies by looking at the number of female directors and female characters in the 1990s. The last section is devoted to textual analysis, where we turn to two tendencies in on-screen representation: violence against women on the one hand, and a disappearance of feminist themes on the other.
Our main concern in this article is Norwegian film history, and the possibility, or even necessity, of offering alternative readings or designations of the 1980s and 1990s. In this way, the article stands in the tradition of feminist film theory, whose goal, beyond anything, has been “making visible the invisible” and “becoming sensitive to what often goes unnoticed, becomes naturalized, or is taken for granted within sexist society” (Kuhn, 1994: 71), whether this concerns the discourse of narrative film history or the portrayal of women on-screen. Here, we follow film historian Patrice Petro (2002: 32), who wrote:
The project of reconstituting film history from a feminist perspective is not merely a matter of making the invisible visible. It also involves submitting regimes of visibility to a general critique of objectivity and subjectivity in the writing of film history.
In this article, we pick up a central question within feminist film historiography: What happened to women in film (history)? The question has been asked in relation to different historical and geographical contexts, and as Jane Gaines discussed in the 2018 book
We searched for these experiences and expressions by examining film culture and film production, drawing on film reviews and film criticism, film texts, and production data. In addition to the archival-empirical method, we grounded our examination of a backlash against feminism in a discussion of the representation of women in front of and behind the camera. This method stands in a tradition of feminist film studies that insists on the relationship between the cultural condition and the portrayal of women in film (e.g., Gledhill, 1987; Haskell, 1987; Sellier, 2008). Today, a new direction of this tradition is found in studies that combine quantitative data with qualitative readings, sometimes referred to as Data Feminism (D’Ignazio & Klein, 2023). In the US, projects such as the Annenberg Inclusion Initiative (University of Southern California) and the Celluloid Ceiling (San Diego State University) provide numbers and research on women in the media industry, focusing on pay gaps, employment statistics, and on-screen portrayal of women. In Norway, there are no similar initiatives, although since the mid-2000s, the Norwegian Film Institute, following the example of the Swedish Film Institute, has provided yearly statistics on gender representation in key positions – understood as director, scriptwriter, and producer – on all feature films with public funding. From 2016, the Norwegian Film Institute has also included numbers on lead characters according to gender in their annual report. The same year, a more thorough investigation of lead roles and gender in Norwegian film between 2011–2015 was conducted on behalf of Norsk Skuespillerforbund, the Norwegian actor’s association (Bjerkeland & Servoll, 2016), and in 2024, a report on diversity in film and television narratives was presented (Kleppe et al., 2023).
However, there are no longitudinal surveys of gender and film that provides figures on women behind and in front of the camera prior to the 2000s. Therefore, we have assembled and systematised data on feature film production in Norway between 1980 and 1999 from a variety of sources, choosing to focus on fiction features released theatrically. For each title, we have compiled the following: year of theatrical release, primary audience group, gender of director(s), and number of main characters along with their age group and gender. The dataset is based on the standard Norwegian filmography
In advance of the premiere of her fifth feature film in 1981, It will probably become a tougher climate when men discover that we are here to stay. The occasional female director has probably been able to sit there as a hostage. I have experienced myself as such, and I think I will probably find it tougher now. I mean particularly internationally. For a few years now, female directors have been popular, but it is not certain that this fashion will last. Especially not when women do not make the particular kind of women’s film that is expected of them. Within the male-dominated culture of the film industry, there will probably be some violent aggression against female directors. I think I can feel it already. (Kvinnefront, 1980: 21)
As a result, the early 1980s has become a symbolical period for feminist film history, representing the (unfulfilled) promise that the position of this generation of women directors and their films seemed to hold. However, at the same time, an ideological shift took place that impacted both film production and the position of women in Norwegian cinema. Internationally, this would be a decade of conservative rule, popularly exemplified by the election of Ronald Reagan as president of the US and Margaret Thatcher as prime minister in the UK. Norway was no exception. In 1983, the newly elected conservative government of Norway presented the first white paper on film, which signalled the changes that the film sector, along with the media culture at large, would go through in terms of organisational form and ownership. At the same time, a new force was beckoning forth: free market capitalism – a force that “was known from other sectors and industries, but which had so far not made its imprint in the media sector, with all its traditions and ties to the state” (Servoll, 2014: 269). The buzzwords now were liberalisation, privatisation, and deregulation (Bastiansen & Dahl, 2003: 457).
For the film sector, which had been heavily state dependent in the 1970s, this shift in the political climate had tangible effects in the form of new opportunities for private capital and investment. This also instigated an aesthetic and cultural shift in the late 1980s. In the context of Norwegian film history, the latter half of the 1980s is usually understood as a time of great success for commercial genre film directors. “Helikopterperioden” [the helicopter period] is a well-established framework for analysing the overall shift away from the more socially committed filmmaking of the 1970s and into a period of “modernisation” that resulted in genre mainstreaming and commercialisation (see, e.g., Dahl et al., 1996: 441; Servoll, 2014; Solum, 1997: 187).
This shift is the topic of the historical study
In
Whereas women directors had been at the forefront of Norwegian cinema in the 1970s, they were now placed in opposition to these new ideals. Film was now meant to be professional, which excluded personal engagement and films that put problems under debate (Servoll, 2014: 323). This had ramifications for the women who launched their careers in the 1970s. Contrary to the support suggested by the image of Norway as the “land of the female directors”, they were met with devastating criticism. Laila Mikkelsen left directing after her fourth feature film
Løkkeberg bursts out with her monochromatic vision of female martyrdom. Here is incest-rape in almost sedative amounts, from Vilde’s relationship with her stepfather. Love-hate between victim and executioner. Gradually a story of self-pity with self-mirroring and self-torture. (Haddal as cited in Servoll, 2014: 306)
Anja Breien was, in this regard, correct in her suspicions that a more aggressive climate would arise. Her own film,
The film journal
The shift was thus explicitly formulated as a movement away from feminist, activist, and personal films to a so-called universal discourse. The use of one of the most visible and outspoken feminist directors, Vibeke Løkkeberg, as an example of the wrong path certainly speaks volumes. The failure to name this development as an outcome of anti-feminism has masked the loss of position of women directors as an inevitable result of changing preferences. What primarily warrants further research, then, is what consequences this backlash had on women behind and in front of the camera.
As facts and figures on Norwegian film production in the 1980s and 1990s only partly exist, we begin with a situational overview of the two decades covered by this article. What do the numbers tell us?
Figure 1 shows the yearly number of feature films directed by men and women between 1980 and 1999. Figure 2 illustrates the same numbers in percentages and stretches back a decade by including the 1970s.

Feature films by gender of director, 1980–1999 (

Feature films by gender of director, 1970–1999 (per cent)
During the 1980s, the three directors Laila Mikkelsen, Anja Breien, and Vibeke Løkkeberg were joined by five more female feature film directors: Eva Dahr, Eva Isaksen, Bente Erichsen, Grete Salomonsen, and Margrethe Robsahm. In this decade, one or more women directed a feature film every year, with the exception of zero women in 1980 and 1982, the two years bookending the peak “year of the girls”. In the 1990s, the number of women filmmakers became twice as high, with Unni Straume, Berit Nesheim, Liv Ullman, Mona J. Hoel, Sirin Eide, Vibeke Idsøe, Anne Marie Nørholm, Torun Lian, Karin Julsrud, and Hilde Heier all taking a seat in the director’s chair. Still, the number of films directed by women did not increase proportionally. From typically one or two films directed by women each year in the 1980s, the share only grew to two to three films by women yearly in the 1990s.
These numbers tell us that while the 1980s and 1990s brought more women into the pool of directors, it did not lead to a corresponding increase in the share of fiction feature films directed by women. From 1980–1989, the share of feature films directed by women was 17.9 per cent, only increasing by 7.6 per cent to 25.5 per cent in the following decade, 1990–1999. This shows a persistent underrepresentation of women directors more generally, but also possibly a decline in opportunities relative to the number of women working in film. In other words, while more women had entered the film industry during the 1990s than in the 1980s, the share of feature films directed by women did not grow proportionally.
When it comes to on-screen representation of women, the numbers reveal a similar situation of underrepresentation to those found in the share of women working as directors. Between 1980–1999, the share of female main characters in Norwegian cinema was 32 per cent. These numbers include children, youths, and adult female characters, as well as films with multiple main characters, such as ensemble films, and films revolving around a heterosexual couple or love triangle-plots, a rather popular constellation in Norwegian cinema.
The graph in Figure 3 shows the distribution of adult protagonists in films, by gender. The numbers are based on all feature films released in cinemas, including films for young audiences.

Protagonists in feature films, 1980–1999 (per cent)
This graph shows that 21 per cent of the films aimed at an adult audience had female main characters, 14 per cent featured a combination of male and female main characters, whereas 65 per cent of the films had male main characters. Zooming in on a subset of the films aimed at adult audiences that have a single, identifiable main character – a protagonist – the share of female characters is 25 per cent in 1980–1999, while the corresponding number for male characters is 75 per cent.
During these two decades, then, there were thrice as many male character studies or films centred on male experiences than there were female characters or women-centred films. The numbers reveal how women were underrepresented on-screen throughout the two decades we focus on in this article, and that they directed a small share of the feature films during the same period.
Our numbers show a consistent underrepresentation of women on-screen. Moreover, at the height of the helicopter period, female lead characters decreased further, and in 1987 and 1989, there were zero adult female protagonists in Norwegian feature films. Jon Iversen, writing from the vantage point of 1988, pointed out that the action film
All these films are directed by men. Why this particular trend among male Norwegian film directors who are now in the age group 35–45 to make such big boys’ films? I believe much of the explanation can be found in the political gender developments this generation has experienced. In a few decades, Norwegian women have broken free from the kitchen and ventured into the workforce, politics, and culture in a way very different from their mothers. Men have not only opposed this development, but even among those who fought for “women’s liberation”, there are evidently many who did not catch the feelings along the way. (Iversen, 1988: 7)

Still from

Promotion still from
Violence and humiliation, however, are also used consciously to thematise social realities.
Neither

Poster for
We find a similar portrayal of suffering and a harsher climate for women in feminist filmmaking of the 1980s. In the 1970s, the most important themes of feminist filmmaking were solidarity among women, the role of the housewife, and the right to self-determined abortion (Holtar, 2022). In the 1980s, the same directors turned to thematise bodily violence more directly. Anja Breien and Vibeke Løkkeberg were in different ways concerned with victims of sexual or psychological abuse, as in
In the 1990s, feminist discourse became overall less visible in Norwegian filmmaking. The number of films about women were, as previously noted, few. This was especially the case for the kind of film represented by Breien and Løkkeberg, which were not only by and about women, but also clearly centred on women’s experiences and conditions. While both Anja Breien and Vibeke Løkkeberg continued to make films with narratives that featured female characters into the 1990s, it was without the explicit feminist approach that characterised their films in the 1970s and 1980s. Instead, we have found in our data a clear tendency of female newcomers making films either with male lead characters or that centre on youth or children. The exceptions, next to Løkkeberg and Breien, are Liv Ullmann, who directed the Scandinavian co-production
Liv Ullmann’s films are narratives of women who make life choices within contexts governed and formed by paternal and religious expectations. Her only Norwegian-produced film,
After the premiere, reviews were quite mixed. Unfortunately, there is much Liv Ullmann doesn’t know how to do. She seems incapable of building and “keeping” a longer sequence [intact] in such a way that we believe in it from beginning till end. She has little or no knowledge about how the plastic, spatial, or visual construction of a cinematic sequence affects the dramatic, psychological, or poetic expression. The word that best describes her “style” as director is: Basic.
Unni Straume’s films offer a departure from the themes of the feminist movement by centring narratives around what we suggest could be called an abstract female protagonist. Straume’s first fiction feature,
Far removed from the helicopter film aesthetics and narrative structure, Straume’s films connect with the ideas of the auteur more generally accepted in previous decades in Norwegian film culture. In terms of gender, the films do not engage in feminist discourse or analysis by, for instance, connecting the characters to historical or social reality. Rather, the films present a more abstract, or even universal, concept of a woman: a woman who has no clear time or place markers, is highly fictionalised, and with vague presences. Straume’s female characters have withdrawn into a symbolic world.
Importantly, not all women directors were necessarily interested in addressing women’s issues in their filmmaking, nor should they have been expected to. We wonder, however, whether the disappearance of women’s films after
In the debate book The term women’s film (kvinnefilm) disappears more and more from the film critical discourse. Even though the director is a woman, even though she writes the script and makes films with women in all the central roles – about women’s lives – this is no longer mentioned as something particular. In this regard, one had “arrived” by the start of the 2000s, in the sense that women’s filmmaking in Norway appears to have become part of a universal film discourse. (2015: 84)
When the Backlash conference unfolded in Oslo in 1993, film was not a topic – save for the presentation of the poster from the film
In this article, we have taken as a point of departure a backlash that has not been sufficiently described and conceptualised in Norwegian film history. The aim has been to illustrate what can be gained from revisiting the 1980s and 1990s, underscoring that this period followed a decade of vibrant feminist filmmaking. Previous research has focused on genre-mainstreaming and commercialisation as a welcome change for the Norwegian film industry starting in the mid-1980s, concluding that Norwegian cinema was saved by this change effectuated by a group of all-male directors associated with the helicopter period (Iversen & Solum, 2010: 46).
We observe these changes through another lens. While the loss of position for female filmmakers in this period has been noted by several scholars, this phenomenon has not been adequately described or explored. In this article, we have presented statistics from our data collection on women behind and in front of the screen, focusing on numbers that relate to the share of women directors, and the share of adult female characters. Summarised, the numbers all indicate the same fact: an underrepresentation of women.
By engaging with a broad range of sources, including moving images, film reviews, interviews, press materials and media coverage of film productions, we argue that we have found various experiences and expressions of a backlash against feminism in film. The directors themselves articulated that a harsher climate was felt at the beginning of the decade (Kvinnefront, 1980). Film critic Jon Iversen (1988: 7) also summarised what he considered a tendency of male nostalgia for a time and a place where the effects of the feminist movement were less visible, to the point where he suspected many had been disingenuous allies of feminism. The observation of a backlash is uniquely present in his writing. Other film critics wrote aggressively about the films directed by women in the 1980s and 1990s, undermining their competency and scandalising their reputations.
Feminist filmmaking and women filmmakers were a strong presence in Norwegian film culture in the 1970s. Many considered the peak year to be 1981, when three women launched feature films that reached international success. However, after Vibeke Løkkeberg’s
We hope that this article will inspire further research into gender and Norwegian film history in a broad sense. One way forward would be to consider whether Norwegian film historiography is equipped with a sufficient range of conceptualisations. One way to summarise the developments of the last half of the 1980s and into the 1990s would be to consider it a tale of progress: a move away from radical filmmaking into an era of genre filmmaking, choosing to celebrate commercial influences and internationalisation. The other side of the coin would be to recognise what was lost on a more national and local level, or even what did not come to fruition in this climate. This article highlights a backlash against feminism; future research may ask how this political climate affected Indigenous or LGBTIQ+ themes, representation, and filmmakers, or other possibilities of challenging white heteronormativity. Having started by zooming in on a particular situation in the Norwegian film industry and a specific time period, we encourage perspectives that zoom out and find the larger questions about Norwegian film historiography that remain to be asked, analysed, or conceptualised.
The reception history of