À propos de cet article
Publié en ligne: 30 avr. 2022
Pages: 11 - 17
DOI: https://doi.org/10.2478/nimmir-2022-0002
Mots clés
© 2022 Daiane Scaraboto, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Scaraboto, Daiane
Associate Professor of Marketing, University of MelbourneAustralia