<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics approach, the authors rely on endogenous growth theory derived from Arrow. The authors explore the role of smart city management and governance, which will have to combine the need for capital with the need to ensure the environment that this capital will enhance modern urban producing factors. Hence, the authors discuss communication aspects and the importance of the evolution toward smart communities, where the idea is not on making places smart anymore, but rather focus on humans and their needs. For an emerging smart city, market built up of smaller cities and municipalities describes the changing role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of open innovation and rethink marketing strategy in this emerging reality.</p></abstract>

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics approach, the authors rely on endogenous growth theory derived from Arrow. The authors explore the role of smart city management and governance, which will have to combine the need for capital with the need to ensure the environment that this capital will enhance modern urban producing factors. Hence, the authors discuss communication aspects and the importance of the evolution toward smart communities, where the idea is not on making places smart anymore, but rather focus on humans and their needs. For an emerging smart city, market built up of smaller cities and municipalities describes the changing role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of open innovation and rethink marketing strategy in this emerging reality.

Smart Cities Marketing and Its Conceptual Grounds

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Smart Cities Marketing and Its Conceptual Grounds"}

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high...

Smart Cities Marketing and Its Conceptual Grounds

Publié en ligne: 31 déc. 2019

Pages: 110 - 116

Reçu: 01 oct. 2019

Accepté: 01 nov. 2019

DOI: https://doi.org/10.2478/ngoe-2019-0024

Mots clés
smart cities, marketing, economics, conceptual grounds

© 2019 Anita Maček et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Smart Cities Marketing and Its Conceptual Grounds

Publié en ligne: 31 déc. 2019

Pages: 110 - 116

Reçu: 01 oct. 2019

Accepté: 01 nov. 2019

DOI: https://doi.org/10.2478/ngoe-2019-0024

Mots cléssmart cities, marketing, economics, conceptual grounds

© 2019 Anita Maček et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
smart cities, marketing, economics, conceptual grounds