Factors Influencing Sponsorship vs Partnership Agreements for the International Olympic Committee

1 Cambridge Dictionary (2022). Governing Body. Internet access: <https://dictionary.cambridge.org/dictionary/english/governing-body> [accessed April 23, 2024]. Search in Google Scholar

2 De Rycke, J., De Bosscher, V. (2019). Mapping the Potential Societal Impacts Triggered by Elite Sport: A Conceptual Framework // International Journal of Sport Policy and Politics. Vol. 11, No. 3, pp. 485–502. doi: 10.1080/19406940.2019.1581649 Search in Google Scholar

3 Dewey, C. (2018, February 9). Olympic Athletes Love McDonald’s. But Its Role in PyeongChang Will Be the Smallest in Decades. Washington Post. Internet access: <https://www.washingtonpost.com/news/wonk/wp/2018/02/09/olympic-athletes-love-mcdonalds-but-its-role-in-pyeongchang-will-be-the-smallest-in-decades/> [accessed April 23, 2024]. Search in Google Scholar

4 Dumitru, L., Nichifor, F. (2014). Contemporary Dimensions of Sports Sponsorship // Timișoara Physical Education & Rehabilitation Journal. Vol. 7, No. 13, p. 133. doi: 10.1515/tperj-2015-0023 Search in Google Scholar

5 Fairfield-Sonn, J. W. (2022). Enhancing the Societal Impact of the Olympics: An Interorganizational Partnership Approach // Journal of Management Policy and Practice. Vol. 23, No. 1. doi: 10.33423/jmpp.v23i1.4978 Search in Google Scholar

6 Franco, M., Haase, H. (2017). Success Factors in University Sport Partnerships: A Case Study // EuroMed Journal of Business. Vol. 12, No. 1, pp. 87–102. doi: 10.1108/EMJB-04-2016-0011 Search in Google Scholar

7 International Olympic Committee (2017, June 16). IOC and McDonald’s Mutually Agree to End Worldwide TOP Partnership. Internet access: <https://olympics.com/ioc/news/ioc-and-mcdonalds-mutually-agree-toend-worldwide-top-partnership> [accessed April 29, 2024]. Search in Google Scholar

8 International Olympic Committee (2022). Olympic Marketing Fact File. 2022 Edition. Internet access: <https://stillmed.olympics.com/media/Documents/International-Olympic-Committee/IOC-Marketing-And-Broadcasting/IOC-Marketing-Fact-File.pdf> [accessed April 23, 2024]. Search in Google Scholar

9 Kang, K. J., Stolar, D. (2011). An Investigation of Factors Influencing Decision Making for Participation in the Olympic Partners Sponsorship: A Case Study of Samsung // International Journal of Applied Sports Sciences. Vol. 23, No. 1, pp. 225–250. doi: 10.24985/ijass.2011.23.1.225 Search in Google Scholar

10 McDonalds (2018, May 21). What Sports Do McDonald’s Sponsor? McDonalds, United Kingdom. Internet access: <https://www.mcdonalds.com/gb/en-gb/help/faq/what-sports-do-mcdonald-s-sponsor.html> [accessed April 29, 2024]. Search in Google Scholar

11 McQuaid, R. W. (2000). The Theory of Partnership: Why Have Partnerships? / In Managing Public-Private Partnerships for Public Services: An International Perspective, ed. S. P. Osborne. – London: Routledge, pp. 9–35. Internet access: <https://www.researchgate.net/publication/291300642_The_theory_of_partnership_Why_have_partnerships> [accessed April 29, 2024]. Search in Google Scholar

12 Müller, M. (2015). The Mega Event Syndrome: Why So Much Goes Wrong in Mega-Events Planning and What to Do About It // Journal of the American Planning Association. Vol. 81, No. 1, pp. 6–17. doi: 10.1080/01944363.2015.1038292 Search in Google Scholar

13 O’Boyle, I. (2012). Corporate Governance Applicability and Theories Within Notfor-Profit Sport Management // Corporate Ownership & Control. Vol. 9, Iss. 2, pp. 335–342. Internet access: <http://www.virtusinterpress.org/IMG/pdf/10-22495_cocv9i2c3art3.pdf> [accessed April 29, 2024]. Search in Google Scholar

14 Partlow, J. (2016, August 12). Olympic Athletes Are Gorging Themselves on Free McDonald’s. Washington Post. Internet access: <https://www.washingtonpost.com/world/the_americas/olympic-athletes-are-gorging-themselves-on-free-mcdonalds/2016/08/12/25f0eb35-5a26-4bdb-8643-123855fb0430_story.html> [accessed April 23, 2024]. Search in Google Scholar

15 Rim, H., Yang, S.-U., Lee, J. (2016). Strategic Partnerships with Nonprofits in Corporate Social Responsibility (CSR): The Mediating Role of Perceived Altruism and Organizational Identification // Journal of Business Research. Vol. 69, No. 9, pp. 3213–3219. doi: 10.1016/j. jbusres.2016.02.035 Search in Google Scholar

16 Takamatsu, S. (2022). The Relationship Between Sponsorship Objectives and Sport Team Reputation Among Sponsor Companies: An Exploratory Study Focusing on Sponsors of a Japanese Professional Women’s Volleyball Club // Journal of Global Scholars of Marketing Science. Vol. 32, No. 2, pp. 252–268. doi: 10.1080/21639159.2021.1914128 Search in Google Scholar