<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The COVID-19 outbreak has created a severe crisis for general economic situation. Despite the short time span of the pandemic, many innovations are implemented for organizational survival and recovery in the competitive market environment of digital age. This paper aims to find out significant factors and how they impact on E-commerce adoption of small and medium enterprises in Vietnam, especially in the epidemic time. The results reveal that technology perceived compatibility has the greatest effect on E-commerce adoption, followed by management support and external pressure. Moreover, external support only has minor impact on E-commerce adoption in the Covid-19. Meaningfully, this study makes contribution to both innovation literature and practical management with new insight of current Vietnamese situation for small and medium organizations.</p></abstract>

The COVID-19 outbreak has created a severe crisis for general economic situation. Despite the short time span of the pandemic, many innovations are implemented for organizational survival and recovery in the competitive market environment of digital age. This paper aims to find out significant factors and how they impact on E-commerce adoption of small and medium enterprises in Vietnam, especially in the epidemic time. The results reveal that technology perceived compatibility has the greatest effect on E-commerce adoption, followed by management support and external pressure. Moreover, external support only has minor impact on E-commerce adoption in the Covid-19. Meaningfully, this study makes contribution to both innovation literature and practical management with new insight of current Vietnamese situation for small and medium organizations.

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

University of Economics and Business, Vietnam National University

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The COVID-19 outbreak has created a severe crisis for general economic situation. Despite the short time span of the pandemic, many innovations are implemented...

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

Publié en ligne: 18 avr. 2021

Pages: 47 - 68

DOI: https://doi.org/10.2478/mmcks-2021-0004

Mots clés
E-commerce adoption, innovation, TOE framework, small and medium enterprises, COVID-19pandemic

© 2021 Thuy Dam Luong Hoang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

Publié en ligne: 18 avr. 2021

Pages: 47 - 68

DOI: https://doi.org/10.2478/mmcks-2021-0004

Mots clésE-commerce adoption, innovation, TOE framework, small and medium enterprises, COVID-19pandemic

© 2021 Thuy Dam Luong Hoang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
E-commerce adoption, innovation, TOE framework, small and medium enterprises, COVID-19pandemic