Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase
, , et
24 oct. 2019
À propos de cet article
Publié en ligne: 24 oct. 2019
Pages: 304 - 317
DOI: https://doi.org/10.2478/mmcks-2019-0022
Mots clés
© 2019 Mehdi Mahdavi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Mahdavi, Mehdi
Islamic Azad University of TehranTehran
Barbosa, Belem
University of AveiroAveiro, Portugal
Oliveira, Zaíla
Unichristus University Center and Fametro University CenterFortaleza, Brazil
Chkoniya, Valentina
University of AveiroAveiro, Portugal