Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Publié en ligne: 29 oct. 2018

Pages: 1133 - 1149

DOI: https://doi.org/10.2478/mmcks-2018-0028

Mots clés

Czech Republic, employer branding, generation Y, internal and external branding, marketing, students, the Two-sample t-Test for equal means

© 2018 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.