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The Role of ‘About Us’ Pages in Online Food Stores

Dariusz Strzębicki
Dariusz Strzębicki
   | 20 mars 2024
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Article Category: Research Article
Publié en ligne: 20 mars 2024
Pages: 53 - 68
Reçu: 11 nov. 2023
Accepté: 22 févr. 2024
DOI: https://doi.org/10.2478/minib-2024-0003
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© 2024 Dariusz Strzębicki, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1.

The most common content categories on the ‘About Us’ pagesSource: Own research.
The most common content categories on the ‘About Us’ pagesSource: Own research.

Figure 2.

Content categories with average frequencySource: Own research.
Content categories with average frequencySource: Own research.

Figure 3.

Content categories with the lowest frequency.Source: Own research.
Content categories with the lowest frequency.Source: Own research.

Frequency of occurrence of content variables on the ‘About Us’ pages of online stores

Variable symbol (frequency in numerical terms) (frequency in percentage terms)

Variables representing thematic categories of content:

PJ(22)(73%*), PN(17)(57%), HS(16)(53%), WD(12)(40%), PU(12)(40%), PG(10)(33%), DZ(10)(33%), KZ(10)(33%), KO(9)(30%), PW(6)(20%), PT(5)(17%), NA(5)(17%), DP(5)(17%), ZB(5)(17%), ED(5)(17%), PC(4)(13%), PR(4)(13%), SK(4)(13%), SW(4)(13%), TS(4)(13%), NC(4)(13%), HU(4)(13%), ZP(4)(13%), SD(3)(10%), DL(3)(10%), ZN(3)(10%), FP(3)(10%), DO(2)(7%), LS(2)(7%), OP(2)(7%), OR(2)(7%), SM(2)(7%), WM(2)(7%), DU(2)(7%), MA(1)(3%), BR(1)(3%), WP(1)(3%), KP(1)(3%)

Variables representing visual formats:

IN(7)(23%), GR(7)(23%), ZZ(7)(23%), FI(2)(7%)

Addresses of the surveyed websites of online stores with food products

Web addresses of online stores https://sklep.brat.pl, https://naturalniezdrowe.pl, https://ekoninja.pl, https://marketbio.pl, https://pyszneeko.pl, https://ekologiczny24.pl, https://zdrowykoszyk.pl, https://ecowybrane.pl, https://ekochatka.pl, https://www.zdrowazywnosc.com.pl, https://e-superfood.pl, https://www.aleeko.pl, https://zdrowienastole.pl, https://zywiolzdrowia.pl, https://biowski.pl, https://zdrowysklep24.pl, https://orvita.pl, https://zakreconysloik.com.pl, https://www.polenastole.pl, https://karmnik.org, https://www.delikatesyznatury.pl, https://kraina-zdrowia.com, https://ekolandia24.pl, https://smakitucholi.sklep.pl, https://organic24.pl, https://twojekologiczny.pl, https://sklep.biobabalscy.pl, https://spizarniasokolka.abstore.pl, https://www.delikatesyzdrowo.pl, https://arkanasmaku.pl
eISSN:
2353-8414
Langue:
Anglais
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4 fois par an
Sujets de la revue:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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