Accès libre

Marketing in the Context of Organisational Market Resilience

À propos de cet article

Citez

Adamson, A., & Steckel, J. (2018). Shift ahead: How the best companies stay relevant in a fast-changing world. AMACOM, New York. Adamson, A., & Steckel, J. (2018). Shift ahead: How the best companies stay relevant in a fast-changing world. AMACOM, New York.Search in Google Scholar

Ansoff, H. I. (1979). Strategic management. Macmillan, New York. Ansoff, H. I. (1979). Strategic management. Macmillan, New York.Search in Google Scholar

BIG InfoMonitor. (2022, stycznia 24). Bankructwa w 2022 r. obawia się co piąta firma, najczęściej w budownictwie i usługach. BIG InfoMonitor. Retrieved from https://media.big.pl/informacje-prasowe/721237/bankructwa-w-2022-r-obawia-sie-co-piata-firma-najczesciej-w-budownictwie-i-uslugach BIG InfoMonitor. (2022, stycznia 24). Bankructwa w 2022 r. obawia się co piąta firma, najczęściej w budownictwie i usługach. BIG InfoMonitor. Retrieved from https://media.big.pl/informacje-prasowe/721237/bankructwa-w-2022-r-obawia-sie-co-piata-firma-najczesciej-w-budownictwie-i-uslugachSearch in Google Scholar

Brown, S. W., Webster, F. E. Jr., Steenkamp, J. B., Wilkie, W. L., Sheth, J. N., Sisodia, R., Raju, J. (2005, October). Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing, 69, 1–25. Brown, S. W., Webster, F. E. Jr., Steenkamp, J. B., Wilkie, W. L., Sheth, J. N., Sisodia, R., Raju, J. (2005, October). Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing, 69, 125.Search in Google Scholar

Burkett, H. (2017). Learning for the long run. 7 practices for sustaining a resilient learning organization. ATD Press, Alexandia. Burkett, H. (2017). Learning for the long run. 7 practices for sustaining a resilient learning organization. ATD Press, Alexandia.Search in Google Scholar

CIM. (2000). Marketing customer interface. The Chartered Institute of Marketing, London. CIM. (2000). Marketing customer interface. The Chartered Institute of Marketing, London.Search in Google Scholar

Czakon, W. (2020). Krótkowzroczność strategiczna menedżerów. Wydawnictwo Uniwersytetu Jagielońskiego, Kraków. Czakon, W. (2020). Krótkowzroczność strategiczna menedżerów. Wydawnictwo Uniwersytetu Jagielońskiego, Kraków.Search in Google Scholar

De Geus, A. P. (2002). The living company: Habits for survival in a turbulent business environment. Harvard Business Review Press, Boston. De Geus, A. P. (2002). The living company: Habits for survival in a turbulent business environment. Harvard Business Review Press, Boston.Search in Google Scholar

Deloitte. (2007). Marketing in 3D. Highlighting perspectives on marketing effectiveness. Deloitte & Touche LLP. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/pt/Documents/strategy/marketing3d_28062010.pdf Deloitte. (2007). Marketing in 3D. Highlighting perspectives on marketing effectiveness. Deloitte & Touche LLP. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/pt/Documents/strategy/marketing3d_28062010.pdfSearch in Google Scholar

Echeverria, L. M. (2012). Idea agent — Leadership that liberates creativity and accelerates innovation. AMACOM, New York. Echeverria, L. M. (2012). Idea agent — Leadership that liberates creativity and accelerates innovation. AMACOM, New York.Search in Google Scholar

Emery, F. E., & Trist, E. L. (1965). The causal texture of organizational environments. Human Relations, 18(1), 72–82. doi:10.1177/001872676501800103 Emery, F. E., & Trist, E. L. (1965). The causal texture of organizational environments. Human Relations, 18(1), 7282. doi:10.1177/001872676501800103Open DOISearch in Google Scholar

Fader, P. (2020). Customer centricity: Focus on the right customers for strategic advantage. Wharton School Press, Philadelphia. Fader, P. (2020). Customer centricity: Focus on the right customers for strategic advantage. Wharton School Press, Philadelphia.Search in Google Scholar

Fesser, C. (2011). Serial innovators — Firms that change the world. Wiley, London. Fesser, C. (2011). Serial innovators — Firms that change the world. Wiley, London.Search in Google Scholar

Garvin, D. A. (1993). Building a learning organization. Harvard Business Review, 71(4), 78–91. Retrieved from https://hbr.org/1993/07/building-a-learning-organization Garvin, D. A. (1993). Building a learning organization. Harvard Business Review, 71(4), 7891. Retrieved from https://hbr.org/1993/07/building-a-learning-organizationSearch in Google Scholar

Hamel, G., & Valikangas, L. (2003). The quest for resilience. Harvard Business Review, 81(9), 52–63. Retrieved from https://hbr.org/2003/09/the-quest-for-resilience Hamel, G., & Valikangas, L. (2003). The quest for resilience. Harvard Business Review, 81(9), 5263. Retrieved from https://hbr.org/2003/09/the-quest-for-resilienceSearch in Google Scholar

Heifetz, R., Grashow, A., & Linsky, M. (2009). The practice of adaptive leadership. Harvard Business Press. Boston. Heifetz, R., Grashow, A., & Linsky, M. (2009). The practice of adaptive leadership. Harvard Business Press. Boston.Search in Google Scholar

Holbeche, L. (2015). The agile organization — How to build and innovative, sustainable and resilient business. Kogan Page. Holbeche, L. (2015). The agile organization — How to build and innovative, sustainable and resilient business. Kogan Page.Search in Google Scholar

Kamiński, K. (2022, września 9). Ile upadło firm w 2022 roku? Magazyn Przedsiębiorcy. Retrieved from https://magazynprzedsiebiorcy.pl/ile-upadlo-firm Kamiński, K. (2022, września 9). Ile upadło firm w 2022 roku? Magazyn Przedsiębiorcy. Retrieved from https://magazynprzedsiebiorcy.pl/ile-upadlo-firmSearch in Google Scholar

Kozielski, R. (2022). Rynkowy Due Diligence. Pomiar odporności rynkowej organizacji. Wydawnictwo PWN, Warszawa. Kozielski, R. (2022). Rynkowy Due Diligence. Pomiar odporności rynkowej organizacji. Wydawnictwo PWN, Warszawa.Search in Google Scholar

Lee, A. V., Vargo, J., & Seville, E. (2013). Developing a tool to measure and compare organizations’ resilience. Natural Hazards Review, 14(1, 29–41). doi:10.1061/(ASCE) NH.1527-6996.0000075 Lee, A. V., Vargo, J., & Seville, E. (2013). Developing a tool to measure and compare organizations’ resilience. Natural Hazards Review, 14(1, 2941). doi:10.1061/(ASCE)NH.1527-6996.0000075Open DOISearch in Google Scholar

McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy. Harvard Business Review Press, Boston. McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy. Harvard Business Review Press, Boston.Search in Google Scholar

McManus, S. (2008). Organisational resilience in New Zealand [praca doktorska, University of Canterbury] McManus, S. (2008). Organisational resilience in New Zealand [praca doktorska, University of Canterbury]Search in Google Scholar

Płoszajski, P. (2005). Przerażony kameleon. Eseje o przyszłości zarządzania. Fundacja Rozwoju Edukacji Menedżerskiej, Warszawa. Płoszajski, P. (2005). Przerażony kameleon. Eseje o przyszłości zarządzania. Fundacja Rozwoju Edukacji Menedżerskiej, Warszawa.Search in Google Scholar

Rak, C. F., & Patterson, L. E. (1996). Promoting resilience in at-risk children. Journal of Counseling and Development, 74, 368–373 Rak, C. F., & Patterson, L. E. (1996). Promoting resilience in at-risk children. Journal of Counseling and Development, 74, 368373Search in Google Scholar

Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 135–141 (July–August, 2011). Retrieved from https://hbr.org/2011/07/adaptability-the-new-competitive-advantage Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 135141 (July–August, 2011). Retrieved from https://hbr.org/2011/07/adaptability-the-new-competitive-advantageSearch in Google Scholar

Senge, P. (1990). The fifth discipline. Century Business, Salt Lake City. Senge, P. (1990). The fifth discipline. Century Business, Salt Lake City.Search in Google Scholar

Seville, E. (2016). Resilient organizations: How to survive, thrive and create opportunities through crisis and change. Kogan Page, London. Seville, E. (2016). Resilient organizations: How to survive, thrive and create opportunities through crisis and change. Kogan Page, London.Search in Google Scholar

Sheaffer, Z., Richardson, B., & Rosenblatt, Z. (1998). Early-warning-signals management: A lesson from the barings crisis. Journal of Contingencies and Crisis Management, 6(1), 1–23. doi:10.1111/1468-5973.00064 Sheaffer, Z., Richardson, B., & Rosenblatt, Z. (1998). Early-warning-signals management: A lesson from the barings crisis. Journal of Contingencies and Crisis Management, 6(1), 123. doi:10.1111/1468-5973.00064Open DOISearch in Google Scholar

Vargo, J., & Stephenson, A. V. (2010). Measuring organizational resilience. In 20th world conference on disaster management, Toronto, Ontario (20 June 2010–23 June 2010). Vargo, J., & Stephenson, A. V. (2010). Measuring organizational resilience. In 20th world conference on disaster management, Toronto, Ontario (20 June 2010–23 June 2010).Search in Google Scholar

Wankel, C. (2008, October). 21st century management: A reference handbook: Sage Publications, London. Wankel, C. (2008, October). 21st century management: A reference handbook: Sage Publications, London.Search in Google Scholar

Webster, F. E. Jr. (1992, October). The changing role of marketing in the corporation. Journal of Marketing, 56, 1–17. doi:10.2307/1251983 Webster, F. E. Jr. (1992, October). The changing role of marketing in the corporation. Journal of Marketing, 56, 117. doi:10.2307/1251983Open DOISearch in Google Scholar

Webster, F. E. Jr. (2005). Back to the future: Integrating Marketing as Tactics, Strategy, and Organizational Culture. Webster, F. E. Jr. (2005). Back to the future: Integrating Marketing as Tactics, Strategy, and Organizational Culture.Search in Google Scholar

Zakrzewska-Bielawska, A. (2017). Ambidextrity jako zdolność dynamiczna w odpowiedzi na niepewność otoczenia. Studia Oeconomica Posnaniensia, 5(9), 174–190. doi:10.18559/SOEP.2017.9.11 Zakrzewska-Bielawska, A. (2017). Ambidextrity jako zdolność dynamiczna w odpowiedzi na niepewność otoczenia. Studia Oeconomica Posnaniensia, 5(9), 174190. doi:10.18559/SOEP.2017.9.11Open DOISearch in Google Scholar