Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Publié en ligne: 10 sept. 2022

Pages: 287 - 303

Reçu: 09 mai 2022

Accepté: 10 juil. 2022

DOI: https://doi.org/10.2478/mdke-2022-0019

Mots clés

social media advertising, advertising value, informativeness, entertainment, irritability, purchase intention

© 2022 Edirisinghe Arachchige Chaminda Prasanna Karunarathne, et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.