[Accenture. (2014). From Marketing to Mattering. June. https://www.accenture.com/t20150523T022414Z__w__/us-en/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Dualpub_1/Accenture-Consumer-Study-Marketing-Mattering.pdf#zoom=50]Search in Google Scholar
[Accenture. (2016 & 2019). UNGC – Accenture Strategy CEO Study on Sustainability. June 2016, September 2019. https://www.accenture.com/us-en/insights/strategy/ungcceostudy?c=acn_glb_purposemediarelations_11036293&n=mrl_0919]Search in Google Scholar
[Accenture. (2018). From Me to We: The Rise of the Purpose-led Brand, December. https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF/Accenture-CompetitiveAgility-GCPR-POV.pdf]Search in Google Scholar
[Accenture. (2019). Accenture Chemicals Global Consumer Sustainability Survey 2019, June. https://www.slideshare.net/accenture/accenture-chemicals-global-consumer-sustainability-survey-2019]Search in Google Scholar
[Accenture. (2020, November). The big value shift. https://www.accenture.com/_acnmedia/PDF-140/Accenture-Strategy-Big-Value-Shift-POV.pdf#zoom=40]Search in Google Scholar
[Aertsens, J., Verbeke, W., Mondelaers, M., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: a review. British Food Journal, 111(10), 1140-1168.10.1108/00070700910992961]Search in Google Scholar
[Andrei, A. G., Gazzola, P., Zbuchea, A., & Alexandru, V. A. (2017). Modeling socially responsible consumption and the need for uniqueness: A PLS-SEM approach. Kybernetes, 46(8), 1325-1340. https://doi.org/10.1108/K-03-2017-010310.1108/K-03-2017-0103]Search in Google Scholar
[Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B., & Wiedmann, K. P. (2013). Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers' sustainability. AMS Review, 3(4), 181-192.10.1007/s13162-013-0057-6]Search in Google Scholar
[Becker-Olsen, K.L., Cudmore, B.A., & Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59(1), 46-53.10.1016/j.jbusres.2005.01.001]Search in Google Scholar
[Baier, D., Rausch, T. M., & Wagner, T. F. (2020). The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective. Sustainability, 12(7), 2788. https://doi.org/10.3390/su1207278810.3390/su12072788]Search in Google Scholar
[Brand, M., & Markowitsch, H. J. (2010). Aging and decision-making: a neurocognitive perspective. Gerontology, 56(3), 319-324. https://doi.org/10.1159/00024882910.1159/000248829]Search in Google Scholar
[Bulut, Z. A., Kökalan Çımrin, F., & Doğan, O. (2017). Gender, generation and sustainable consumption: Exploring the behaviour of consumers from Izmir, Turkey. International Journal of Consumer Studies, 41(6), 597-604. https://doi.org/10.1111/ijcs.1237110.1111/ijcs.12371]Search in Google Scholar
[Carpenter, S. M., & Yoon, C. (2015). Aging and consumer decision making. In T. M. Hess, J. Strough, C. E. Löckenhoff (Eds.), Aging and decision making (pp. 351-370). Academic Press. https://doi.org/10.1016/B978-0-12-417148-0.00017-010.1016/B978-0-12-417148-0.00017-0]Search in Google Scholar
[Carr, D. J., Gotlieb, M. R., Lee, N. J., & Shah, D. V. (2012). Examining overconsumption, competitive consumption, and conscious consumption from 1994 to 2004: disentangling cohort and period effects. The ANNALS of the American Academy of Political and Social Science, 644(1), 220-233.10.1177/0002716212449452]Search in Google Scholar
[Carlsson-Kanyama, A., Lindén, A. L., & Eriksson, B. (2005). Residential energy behaviour: does generation matter?. International Journal of Consumer Studies, 29(3), 239-253. https://doi.org/10.1111/j.1470-6431.2005.00409.x10.1111/j.1470-6431.2005.00409.x]Search in Google Scholar
[Caruana, R, & Chatzidakis, A (2014). Consumer social responsibility (CnSR): toward a multi-level, multi agent conceptualization of the 'Other CSR. Journal of Business Ethics, 121(4), 577–592. https://doi.org/10.1007/s10551-013-1739-610.1007/s10551-013-1739-6]Search in Google Scholar
[Ciobanu, C. (2020). Comportamentul românilor faţă de reciclare: seniorii pensionari (84%) şi familiile moderne (76%) declară că selectează deşeurile în cea mai mare măsură [Behaviour of Romanians towards recycling: retired seniors (84%) and modern families (76%) say they select waste the most]. Retail-FMCG. https://www.retail-fmcg.ro/servicii/studii-de-piata/studiu-reciclare.html]Search in Google Scholar
[Coelho, T., Chkoniya, V., Madsen, A.O., & Figueiredo, C. (2020). Leading the Way to a Sustainable Future: The Positive Impact of a Generation Marketing Campaign. In Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp. 1-21). IGI Global.10.4018/978-1-7998-3115-0.ch001]Search in Google Scholar
[Cone Communications. (2006). 2006 Millennial Cause Study. https://www.conecomm.com/2006-cone-communications-millennial-cause-study-pdf]Search in Google Scholar
[Cone Communications. (2008). Past. Present. Future. The 25th Anniversary of Cause Marketing.]Search in Google Scholar
[Cone Communications. (2010). 2010 Cause Evolution Study. https://www.conecomm.com/2010-cone-communications-cause-evolution-study-pdf]Search in Google Scholar
[Cone Communications. (2013a). 2013 Cone Communications Social Impact Study.]Search in Google Scholar
[Cone Communications. (2013b). 2013 Cone Communications/ Echo Global CSR Study. https://www.conecomm.com/2013-cone-communicationsecho-global-csr-study-pdf]Search in Google Scholar
[Cone Communications. (2014a). 2014 Cone Communications Digital Activism Study.]Search in Google Scholar
[Cone Communications. (2014b). 2014 Cone Communications Recycling in the Home Survey.]Search in Google Scholar
[Cone Communications. (2015a). 2015 Cone Communications Millennial CSR Study. https://www.conecomm.com/2015-cone-communications-millennial-csr-study-pdf]Search in Google Scholar
[Cone Communications. (2015b). 2015 Cone Communications/Ebiquity Global CSR Study]Search in Google Scholar
[Cone Communications. (2017). 2017 Cone Communications CSR Study. https://www.conecomm.com/2017-cone-communications-csr-study-pdf]Search in Google Scholar
[Cone/Porter Novelli. (2017). 2017 Cone Gen Z CSR Study: How to Speak Z. https://www.conecomm.com/2017-cone-gen-z-csr-study-pdf]Search in Google Scholar
[Cone/Porter Novelli. (2018). 2018 Cone/Porter Novelli Purpose Study: How to Build Deeper Bonds, Amplify Your Message and Expand the Consumer Base. https://www.conecomm.com/research-blog/2018-purpose-study]Search in Google Scholar
[Cone/Porter Novelli. (2019). 2019 Porter Novelli/Cone Gen Z Purpose Study10.4324/9781351130837-8]Search in Google Scholar
[Crişan, C., Zbuchea, A., & Moraru, S. (2017). An Overview of CSR and Socially Aware Consumers: Where East Meets West. In Zbuchea, A., Brătianu, C., & Pînzaru, F. (Eds.), Economic behaviour: economy, business and people (pp. 220-252). Cambridge Scholars Publishing.]Search in Google Scholar
[Degli Esposti, P., Mortara, A., & Roberti, G. (2021). Sharing and Sustainable Consumption in the Era of COVID-19. Sustainability, 13(4), 1903. https://doi.org/10.3390/su1304190310.3390/su13041903]Search in Google Scholar
[Diprose, K., Valentine, G., Vanderbeck, R. M., Liu, C., & McQuaid, K. (2019). Building common cause towards sustainable consumption: A cross-generational perspective. Environment and Planning E: Nature and Space, 2(2), 203-228. https://doi.org/10.1177/251484861983484510.1177/2514848619834845]Search in Google Scholar
[Eberhart, A. K., & Naderer, G. (2017). Quantitative and qualitative insights into consumers' sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues. Journal of Marketing Management, 33(13-14), 1149-1169. https://doi.org/10.1080/0267257X.2017.137120410.1080/0267257X.2017.1371204]Search in Google Scholar
[Forkert, K. (2014). The new moralism: austerity, silencing and debt morality. Soundings, 56(56), 41-53. https://doi.org/10.3898/13626621481178880810.3898/136266214811788808]Search in Google Scholar
[Fotopoulos, C., & Krystallis, A. (2002). Purchasing motives and profile of the Greek organic consumer: a countrywide survey. British Food Journal, 104(9), 730-765. https://doi.org/10.1108/0007070021044311010.1108/00070700210443110]Search in Google Scholar
[Galati, A., Schifani, G., Crescimanno, M., & Migliore, G. (2019). “Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment. Journal of Cleaner Production, 227, 405-413. https://doi.org/10.1016/j.jclepro.2019.04.21910.1016/j.jclepro.2019.04.219]Search in Google Scholar
[Getzner, M., & Grabner-Krauter, S. (2004). Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market. International Journal of Bank Marketing, 22, 260-278. https://doi.org/10.1108/0265232041054254510.1108/02652320410542545]Search in Google Scholar
[Green, B. N. (2006). Writing narrative literature reviews for peer-reviewed journals: Secrets of the trade. Journal of Chiropractic Medicine, 5(3), 101–117. https://doi.org/10.1016/S0899-3467(07)60142-610.1016/S0899-3467(07)60142-6]Search in Google Scholar
[Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848-1866. https://doi.org/10.1016/j.jclepro.2017.12.00210.1016/j.jclepro.2017.12.002]Search in Google Scholar
[Han, T. I., & Stoel, L. (2017). Explaining socially responsible consumer behaviour: A meta-analytic review of theory of planned behaviour. Journal of International Consumer Marketing, 29(2), 91-103. https://doi.org/10.1080/08961530.2016.125187010.1080/08961530.2016.1251870]Search in Google Scholar
[He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116, 176-182. https://doi.org/10.1016/j.jbusres.2020.05.03010.1016/j.jbusres.2020.05.030]Search in Google Scholar
[Heo, J., & Muralidharan, S. (2019). What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421-437. https://doi.org/10.1080/13527266.2017.130362310.1080/13527266.2017.1303623]Search in Google Scholar
[Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour: An International Research Review, 6(2-3), 94-110. https://doi.org/10.1002/cb.21010.1002/cb.210]Search in Google Scholar
[Hutchins, R.K., & Greenhalg, L.A. (1997). Organic confusion: Sustaining competitive advantage. British Food Journal, 99(9), 336-348.]Search in Google Scholar
[Hwang, J., & Griffiths, M. A. (2017). Share more, drive less: Millennials value perception and behavioural intent in using collaborative consumption services. Journal of Consumer Marketing, 34(2), 132-146. https://doi.org/10.1108/JCM-10-2015-156010.1108/JCM-10-2015-1560]Search in Google Scholar
[Inglehart R (2008) Changing values among Western publics from 1970 to 2006. West European Politics, 31(1-2), 130-146.10.1080/01402380701834747]Search in Google Scholar
[Ivan, L. (2017). Gender Differences in Investing and Savings Behaviour: The Nesting Effect. In Zbuchea, A. Bratianu, C, Pinzaru, F. (Eds). Economic Behaviour: Economy, Business and People (pp. 201-219). Cambridge University Scholars.]Search in Google Scholar
[Ivan, L., & Fernández-Ardèvol, M. (2017). Older people, mobile communication and risks. Societies, 7(2), 7. https://doi.org/10.3390/soc702000710.3390/soc7020007]Search in Google Scholar
[Kim, G., & Jin, B. E. (2019). Older female consumers' environmentally sustainable apparel consumption. Journal of Fashion Marketing and Management: An International Journal, 4, 487-503. https://doi.org/10.1108/JFMM-04-2019-006810.1108/JFMM-04-2019-0068]Search in Google Scholar
[Kohlbacher, F., & Herstatt, C. (2011). The silver market phenomenon: Business opportunities in an era of demographic change. Springer.]Search in Google Scholar
[Lee, K. H., & Shin, D. (2010). Consumers' responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195. https://doi.org/10.1016/j.pubrev.2009.10.01410.1016/j.pubrev.2009.10.014]Search in Google Scholar
[Lindenberg, S., & Steg, L. (2007). Normative, gain and hedonic goal frames guiding environmental behaviour. Journal of Social Issues, 63(1), 117-137. https://doi.org/10.1111/j.1540-4560.2007.00499.x10.1111/j.1540-4560.2007.00499.x]Search in Google Scholar
[Maslow, A. H. (1999). Toward a psychology of being (3rd edition). John Wiley.]Search in Google Scholar
[Massey, M., O'Cass, A., & Otahal, P. (2018). A meta-analytic study of the factors driving the purchase of organic food. Appetite, 125, 418-427.10.1016/j.appet.2018.02.029]Search in Google Scholar
[Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behaviour. Journal of Consumer Affairs, 35(1), 45-72.10.1111/j.1745-6606.2001.tb00102.x]Search in Google Scholar
[Moschis, G. P. (2012). Consumer behaviour in later life: Current knowledge, issues, and new directions for research. Psychology & Marketing, 29(2), 57-75. https://doi.org/10.1002/mar.2050410.1002/mar.20504]Search in Google Scholar
[Nielsen. (2012, March). The Global, Socially-Conscious Consumer. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Nielsen-Global-Social-Responsibility-Report-March-2012.pdf]Search in Google Scholar
[Nielsen. (2013, August). Consumers Who Care and Say They'll Reward Companies with Their Wallet. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Nielsen-Global-Report-Consumers-Who-Care-August-2013.pdf]Search in Google Scholar
[Nielsen. (2014, June). Doing Well by Doing Good. Increasingly, Consumers Care about Corporate Social Responsibility, but Does Concern Convert to Consumption?. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Nielsen-Global-Corporate-Social-Responsibility-Report-June-2014.pdf]Search in Google Scholar
[Nielsen. (2015, October). The Sustainability Imperative. New Insights on Consumer Expectations. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Global20Sustainability20Report_October202015.pdf]Search in Google Scholar
[Nielsen. (2018, November). Consumers Buy The Change They Wish To See in The World. https://nielseniq.com/global/en/insights/report/2018/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/ https://www.nielsen.com/eu/en/insights/article/2019/a-natural-rise-in-sustainability-around-the-world/]Search in Google Scholar
[Nielsen. (2020, April). A look at how home care product claim preferences have shifted amid the COVID-19 pandemic. https://nielseniq.com/global/en/insights/analysis/2020/a-look-at-how-home-care-product-claim-preferences-have-shifted-amid-the-covid-19-pandemic/]Search in Google Scholar
[Nielsen. (2021, February). Unlocking consumption: four consumer groups driving spend. https://nielseniq.com/global/en/insights/analysis/2021/unlocking-consumption-four-consumer-groups-driving-spend/]Search in Google Scholar
[Paul, J., & Rana, J. (2012). Consumer behaviour and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.10.1108/07363761211259223]Search in Google Scholar
[Phipps, M., et al. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227-1234.10.1016/j.jbusres.2012.08.016]Search in Google Scholar
[Pinto, D.C., Nique, W.M., Añaña, E.D.S., & Herter, M.M. (2011). Green consumer values: how do personal values influence environmentally responsible water consumption?. International Journal of Consumer Studies, 35(2), 122-131. https://doi.org/10.1111/j.1470-6431.2010.00962.x10.1111/j.1470-6431.2010.00962.x]Search in Google Scholar
[Rees Jones, I., & Hyde, M. (2008). Ageing in a consumer society: From passive to active consumption in Britain. Policy Press.10.2307/j.ctt9qgmgm]Search in Google Scholar
[Roberts, J. A. (1995). Profiling levels of socially responsible consumer behaviour: a cluster analytic approach and its implications for marketing. Journal of Marketing Theory and Practice, 3(4), 97-117.10.1080/10696679.1995.11501709]Search in Google Scholar
[Schäfer, M., Jaeger-Erben, M., & Bamberg, S. (2012). Life events as windows of opportunity for changing towards sustainable consumption patterns?. Journal of Consumer Policy, 35(1), 65-84. https://doi.org/10.1007/s10603-011-9181-610.1007/s10603-011-9181-6]Search in Google Scholar
[Schmitz, J. & Schrader, J. (2015). Corporate Social Responsibility: A Microeconomic Review of the Literature. Journal of Economic Surveys, 29(1), 27-45. https://doi.org/10.1111/joes.1204310.1111/joes.12043]Search in Google Scholar
[Seifi, S., Zulkifli, N., Yusuff, R., & Sullaiman, S. (2012). Information requirements for sustainable consumption. Social Responsibility Journal, 8(3), 433-441. https://doi.org/10.1108/1747111121124800910.1108/17471111211248009]Search in Google Scholar
[Şener, A., & Hazer, O. (2008). Values and sustainable consumption behaviour of women: a Turkish sample. Sustainable Development, 16(5), 291-300.10.1002/sd.329]Search in Google Scholar
[Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), 1045-1061. https://doi.org/10.1287/mnsc.1120.163010.1287/mnsc.1120.1630]Search in Google Scholar
[Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behaviour in the new millennium. Journal of Consumer Marketing, 16(6), 558-575.10.1108/07363769910297506]Search in Google Scholar
[Tandon, A., Jabeen, F., Talwar, S., Sakashita, M., & Dhir, A. (2021). Facilitators and inhibitors of organic food buying behaviour. Food Quality and Preference, 88, 104077. https://doi.org/10.1016/j.foodqual.2020.10407710.1016/j.foodqual.2020.104077]Search in Google Scholar
[Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185.10.1177/0276146710361926]Search in Google Scholar
[Urien, B., & Kilbourne, W. (2011). Generativity and self-enhancement values in eco-friendly behavioural intentions and environmentally responsible consumption behavior. Psychology & Marketing, 28(1), 69-90. https://doi.org/10.1002/mar.2038110.1002/mar.20381]Search in Google Scholar
[Valaskova, K., Durana, P., & Adamko, P. (2021). Changes in consumers' purchase patterns as a consequence of the COVID-19 pandemic. Mathematics, 9(15), 1788. https://doi.org/10.3390/math915178810.3390/math9151788]Search in Google Scholar
[Vázquez-Carrasco, R., & López-Pérez, M.E. (2013). Small & medium-sized enterprises and Corporate Social Responsibility: a systematic review of the literature. Quality & Quantity, 47(6), 3205-3218. https://doi.org/10.1002/mar.2038110.1002/mar.20381]Search in Google Scholar
[Worner, F., & Meier-Ploegger, A. (1999). What the consumer says. Ecology and Farming, 20. 14-15.]Search in Google Scholar
[Zalega, T. (2018). Sustainable consumption in consumer behaviour of Polish seniors (report from own research). Acta Scientiarum Polonorum. Oeconomia, 17(1), 131-139.10.22630/ASPE.2018.17.1.15]Search in Google Scholar
[Zbuchea, A. (2013). Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR. Management Dynamics in the Knowledge Economy, 1(3), 367-385.]Search in Google Scholar