<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Globalization has brought compelling changes to the world transport systems and ways through which domestic goods are marketed. The main objective of this research is to determine the effect of globalization and transport mode on the marketing of goods made in Africa and the difference in consumer choice for imported products and domestic goods. A 10-item validated structured questionnaire was administered to 300 civil servants of selected parastatals from five states in Nigeria. The feedback statistics showed that a total number of 280 (93.3%) questionnaires were retrieved and 20 (6.7%) were rejected. The results obtained were subjected to analytical procedures of correlation and multiple regression. The study used clothing as research sample to test the effect of globalization and transportation mode on consumer preference for imports over local products and vice-versa. It was found that globalization and chosen transportation mode have a significant effect on marketing of goods made in Africa and on consumer preference. The resultant effects were numerous including capital flight, development of new markets, transport-induced costs, etc. The study recommends governments in Africa to re-orient the African population to appreciate and patronize domestic goods, and implement appropriate modern transportation systems, and ICT tools to promote domestic goods.</p>
</abstract>

Globalization has brought compelling changes to the world transport systems and ways through which domestic goods are marketed. The main objective of this research is to determine the effect of globalization and transport mode on the marketing of goods made in Africa and the difference in consumer choice for imported products and domestic goods. A 10-item validated structured questionnaire was administered to 300 civil servants of selected parastatals from five states in Nigeria. The feedback statistics showed that a total number of 280 (93.3%) questionnaires were retrieved and 20 (6.7%) were rejected. The results obtained were subjected to analytical procedures of correlation and multiple regression. The study used clothing as research sample to test the effect of globalization and transportation mode on consumer preference for imports over local products and vice-versa. It was found that globalization and chosen transportation mode have a significant effect on marketing of goods made in Africa and on consumer preference. The resultant effects were numerous including capital flight, development of new markets, transport-induced costs, etc. The study recommends governments in Africa to re-orient the African population to appreciate and patronize domestic goods, and implement appropriate modern transportation systems, and ICT tools to promote domestic goods.

Globalization, Transportation and Marketing of Goods Made in Africa: The New Paradigm

Department of Business Administ. and Marketing

LOGI – Scientific Journal on Transport and Logistics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Globalization has brought compelling changes to the world transport systems and ways through which domestic goods are marketed. The main objective of this...

Globalization, Transportation and Marketing of Goods Made in Africa: The New Paradigm

Publié en ligne: 25 sept. 2022

Pages: 152 - 162

Reçu: 10 juin 2021

Accepté: 07 avr. 2022

DOI: https://doi.org/10.2478/logi-2022-0014

Mots clés
Globalization, global market, domestic goods, imports, new paradigm, Africa

© 2022 Israel O. Imide et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Globalization, Transportation and Marketing of Goods Made in Africa: The New Paradigm

Publié en ligne: 25 sept. 2022

Pages: 152 - 162

Reçu: 10 juin 2021

Accepté: 07 avr. 2022

DOI: https://doi.org/10.2478/logi-2022-0014

Mots clésGlobalization, global market, domestic goods, imports, new paradigm, Africa

© 2022 Israel O. Imide et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Globalization, global market, domestic goods, imports, new paradigm, Africa