Aspects of the Role of Influence Actions in the Military Field

The present paper aims to treat, as a whole and in detail, aspects of the issue of informational influence, the object of the investigation is, therefore, the variety of political-media influencing actions in the context of the social-political realities of recent years. The paper presents the basic principles of designing influencing messages and visual and written persuasive methods. Another aspect targeted in the present paper is to highlight the latent possibilities of communication with effects on the attitudes and behaviour of the military towards them.