Beyond the call of duty: Reimagining military service through hero narratives in the US Army’s ‘The Calling’ campaign

Catégorie d'article: Original Study

Publié en ligne: 22 févr. 2024

Pages: 16 - 23

Reçu: 12 mars 2023

Accepté: 24 nov. 2023

DOI: https://doi.org/10.2478/jms-2024-0002

Mots clés

US Army, superhero, the calling, recruitment, gender, race

© 2024 Hyunyoung Moon, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.