<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic. With the discoveries in the field of neuroscience, the perspective of over-explaining consumer behavior is heading more toward cognitive neuroscience. The research in neurophysiology has succeeded in explaining the interpsychic processes and in the creation of multiple theories which are trying to determine the cause of human organism reaction to different external stimuli. The current scientifical challenges can be found especially around neuropsychology which is attempting to explain how the human brain works and which are the sections that influence the behavior. The research from neurobiology mentions the fact that at the core of buying purchases is a neurophysiological layer.</p>
</abstract>

Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic. With the discoveries in the field of neuroscience, the perspective of over-explaining consumer behavior is heading more toward cognitive neuroscience. The research in neurophysiology has succeeded in explaining the interpsychic processes and in the creation of multiple theories which are trying to determine the cause of human organism reaction to different external stimuli. The current scientifical challenges can be found especially around neuropsychology which is attempting to explain how the human brain works and which are the sections that influence the behavior. The research from neurobiology mentions the fact that at the core of buying purchases is a neurophysiological layer.

Modeling consumer behavior – Psychological paradigm

Candidate PhD, Bucharest University of Economic Studies

Journal of Education, Society & Multiculturalism

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

{"article-title":"Modeling consumer behavior \u2013 Psychological paradigm"}

Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and...

Modeling consumer behavior – Psychological paradigm

Publié en ligne: 02 juin 2022

Pages: 203 - 210

DOI: https://doi.org/10.2478/jesm-2022-0013

Mots clés
consumer behavior, paradigms, neuroscience, purchase

© 2022 Mihai Alin Anghel, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Modeling consumer behavior – Psychological paradigm

Publié en ligne: 02 juin 2022

Pages: 203 - 210

DOI: https://doi.org/10.2478/jesm-2022-0013

Mots clésconsumer behavior, paradigms, neuroscience, purchase

© 2022 Mihai Alin Anghel, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Mots clés
consumer behavior, paradigms, neuroscience, purchase