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<p>Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers’ attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.</p>
</abstract>

Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers’ attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.

The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel

South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics...

The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel

Publié en ligne: 30 déc. 2021

Pages: 150 - 170

DOI: https://doi.org/10.2478/jeb-2021-0020

Mots clés
Collaborative consumption, value, empathy, materialism, need for uniqueness, apparel

© 2021 Kübra Sirkeci et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel

Publié en ligne: 30 déc. 2021

Pages: 150 - 170

DOI: https://doi.org/10.2478/jeb-2021-0020

Mots clésCollaborative consumption, value, empathy, materialism, need for uniqueness, apparel

© 2021 Kübra Sirkeci et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
Collaborative consumption, value, empathy, materialism, need for uniqueness, apparel