Country of origin from a management perspective of emerging market companies

Catégorie d'article: Empirical Paper

Publié en ligne: 30 sept. 2019

Pages: 212 - 229

Reçu: 24 avr. 2019

Accepté: 06 août 2019

DOI: https://doi.org/10.2478/ijme-2019-0015

Mots clés

country of origin (COO), country of brand origin (COBO), emerging markets, international marketing, management perspective

© 2019 Marzanna K. Witek-Hajduk et al., published by Sciendo

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