The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

Publié en ligne: 21 août 2019

Pages: 148 - 159

DOI: https://doi.org/10.2478/ijcss-2019-0009

Mots clés

sport broadcasting, social viewing, motivation, satisfaction, strucural equationi modeling

© 2019 Young Ik Suh et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.