Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective
| 22 déc. 2023
Article Category: Research Article
Publié en ligne: 22 déc. 2023
Pages: 58 - 73
© 2023 Swapan Deep Arora, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1:
Identified dimensions of contemporary consumption challenges and dominant narratives or sub-themes therein. Source: prepared by the Author.