Consumer recommendation dynamics in online retail business under logistic regression and naïve Bayes analyses

Publié en ligne: 31 mai 2021

Pages: 120 - 128

DOI: https://doi.org/10.2478/icas-2021-0011

Mots clés

consumers, social media, logistic regression, naïve Bayes, ROC curve

© 2021 Irina Georgescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.