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Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”

Robert V. Kozinets
Robert V. Kozinets
 et 
Stefano Cerone
Stefano Cerone
   | 04 nov. 2014
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Publié en ligne: 04 nov. 2014
Pages: 21 - 21
DOI: https://doi.org/10.2478/gfkmir-2014-0093
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© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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