Accès libre

Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE

À propos de cet article

Citez

Miles, Sandra J. and Glynn Mangold (2004), “A Conceptualization of the Employee Branding Process,” Journal of Relationship Marketing, 3 (2/3), 65 - 87.10.1300/J366v03n02_05 Search in Google Scholar

Bass, Bernard M. (1985), Leadership and Performance Beyond Expectations. New York: The Free Press. Search in Google Scholar

Deci, Edward L., Richard Koestner, and Richard M. Ryan (1999), “A Meta-Analytic Review of Experiments Examining the Effects of Extrinsic Rewards on Intrinsic Motivation,” Psychological Bulletin, 125 (6), 627 - 68.10.1037/0033-2909.125.6.627 Search in Google Scholar

Kelloway, E. Kevin and Julian Barling (2000), “What We Have Learned about Developing Transformational Leaders,” Leadership and Organization Development Journal, 21 (7), 355 - 62.10.1108/01437730010377908 Search in Google Scholar