À propos de cet article
Publié en ligne: 19 juil. 2014
Pages: 54 - 60
DOI: https://doi.org/10.2478/gfkmir-2014-0078
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© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present economic recession. In September 2009, MIR talked to the Chairman of the Board of GfK SE, the world´s fourth largest market research institute