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Advertisements for Children’s Products in Women’s Magazines: Traits of the Discourse

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Based upon a corpus analysis of the advertisements for children’s products in a 2017 British issue of Glamour, a women’s magazine, the article attempts to identify a pattern of basic cultural ideas and images which advertisers speculate in their attempt to persuade, as symptomatic of cultural values at a given time. Thus, the objectification of human interaction or instilling the urge to compete are but a few.

eISSN:
2286-0134
ISSN:
1583-980X
Langue:
Anglais
Périodicité:
Volume Open
Sujets de la revue:
Social Sciences, Sociology, other