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Intelligent Design Suggestion and Sales Forecasting for New Products in the Apparel Industry

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Fig. 1.

Research Framework
Research Framework

Fig. 2.

Example for different elements based on the sleeve style
(Source: https://www.pinterest.com/pin/415175659377747162/)
Example for different elements based on the sleeve style (Source: https://www.pinterest.com/pin/415175659377747162/)

Fig. 3.

Product page of the B2C online store
(Source: Retrieved April 19, 2022, from https://www.modalovemoda.com/Shop/itemDetail.aspx?mNo1=57441&m=1)
Product page of the B2C online store (Source: Retrieved April 19, 2022, from https://www.modalovemoda.com/Shop/itemDetail.aspx?mNo1=57441&m=1)

Fig. 4.

Intelligent forecasting approach framework
Intelligent forecasting approach framework

Fig. 5.

Relative improvement for different forecasting models
Relative improvement for different forecasting models

Evaluation metrics of intelligent forecasting approach

Intelligent Forecasting Approach
MSE RMSE MAPE
A 4.64 2.15 3.78%
B 1.97 1.40 70.17%
C 4.46 2.11 21.11%
D 29.45 5.43 41.75%
E 706.60 26.58 30.91%
F 99.51 9.98 15.35%

Demand forecasting results after demand sense adjustment

Item Real Sales Baseline Model Intelligent Forecasting Approach
A 57 49.51 59.15
B 2 12.61 0.60
C 10 20.22 12.11
D 13 25.99 7.57
E 86 144.70 112.58
F 65 51.45 55.02