Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia

Publié en ligne: 05 avr. 2023

Pages: 513 - 531

Reçu: 19 juin 2022

Accepté: 30 sept. 2022

DOI: https://doi.org/10.2478/ethemes-2022-0028

Mots clés

brand personality, consumer loyalty, emotional attachment, mobile phones, cars, Republic of Serbia

© 2022 Jelena Stanković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.