An Urban Legend Called: “The 7/38/55 Ratio Rule”

[1] Mehrabian, A., Wiener, M. (1967). Decoding of Inconsistent Communications. Journal of Personality and Social Psychology. 6 (1), 109–114. Mehrabian, A., Ferris, S.R. (1967), Inference of Attitudes from Nonverbal Communication in Two Channels. Journal of Consulting Psychology. 31 (3): 248–252.10.1037/h0024648Search in Google Scholar

[2] https://blackswanltd.com/our-team/chris-voss.Search in Google Scholar

[3] https://blog.blackswanltd.com/the-edge/3-insider-keys-to-how-to-spot-a-liar.Search in Google Scholar

[4] http://www.kaaj.com/psych/smorder.html.Search in Google Scholar

[5] Ibid, Mehrabian, A., Wiener, M. (1967).Search in Google Scholar

[6] Ibid, Mehrabian, A., Ferris, S.R. (1967).Search in Google Scholar